NEW YORK — Steve Koenig, The Consumer Electronics Association’s (CEA) industry analysis director, and Eric Voyer, TraQline VP, made a presentation called “The State of CE Retail: Five Key Trends Changing the Way CE is Sold” at the CEA Industry Update at the Digital Downtown event, held here Thursday. TraQline is a retail tracking survey that queries 150,000 U.S. consumers quarterly about their online and in-store purchasing habits. The survey is a product of market research firm The Stevenson Company, the same firm that partners with TWICE each year to compile our annual Top 100 CE Retailer Report. The presenters used the TWICE report along with CEA market data in the presentation as well. Koenig and Voyer presented five trends they found in CE retailing today.
June 6, 2008
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