John Herrington, president of the company’s digital home appliance division, told TWICE at an LG summer line show here last night that the brand held on to its market share lead in residential front-load clothes washers and dryers in the latest Stevenson Company TraQline report. Stevenson, a market-research firm serving the CE and majap industries, conducts quarterly surveys of 150,000 shoppers to measure retail purchases and derive market share data. Stevenson also uses its TraQline data to develop TWICE’s annual Top 100 CE and Majap Retailer Reports and Top 25 rankings for computer and car electronics dealers. LG became the front-load leader during the second quarter of 2007, after only five years in the U.S. market.
Aug 1, 2008
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