The conference session Charting the Churning Waters of CE Retail: Understanding How Changes in Channel Dynamics Affect the Industry featured CEA’s Steve Koenig and TraQline’s Eric Voyer outlining consumers’ quest for value and the CE industry’s need to determine what value means to their customers and then deliver it. Price deflation is rampant as the industry faces maturing markets. The presenters noted that discounters and online retailers are gaining market share. Koenig and Voyer discussed how the industry must safeguard innovation to help grow opportunities.
Oct 21, 2009
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