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The Stevenson Company’s TraQline Hispanic survey recently exposed significant differences between the shopping and spending behaviors of Hispanics versus non-Hispanics, highlighting big-names in both manufacturing and retail within the Home Improvement industry.

Louisville, KY

Presenting at the Home Improvement Research Institute conference, The Stevenson Company’s David Garcia brought to light even more [...]

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Recent TraQline Hispanic survey reveals dramatic trends in Hispanics’ Outdoor Power Equipment purchasing behavior, with implications for nation’s largest manufacturers and retailers.

Denver, CO (PRWEB) September 24, 2013

David Garcia presented surprising findings at the OPEI (Outdoor Power Equipment Insititute) Market [...]

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Louisville, KY- Business Wire – August 21 2013

In September, GE will double the number of appliances offered in its popular Slate finish Slate’s low-gloss, warm gray finish offers an inviting alternative to stainless steel and complements popular kitchen decor Introduced in September of 2012, sales from the successful Slate launch are double original estimates [...]

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Reputation and Advertising of Trendy Devices Boost Refrigerators and Washers in U.S.

August 6, 2013, 8:36 p.m. ET – BY JAMES R. HAGERTY and MIN-JEONG LEE

Samsung’s U.S. market share for major home appliances has surged. Samsung Electronics Co.’s global success in selling trendy smartphones is helping it win credibility in a more humdrum market: [...]

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By Robert Heiblim, guest blogger for TraQline – The Stevenson Company – August 17 2013

Are you keeping great data and insight a secret within your organization? I recently attended a terrific webinar presentation by CEA and Traqline outlining survey result data on shopping patterns and preferences of consumers. While the webinar was well attended, [...]

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9 AUGUST 2013

The Wall Street Journal reported on August 6 that mobile brand recognition is helping Samsung sell home appliances in the US market. In other words, the so-called Galaxy Effect is positive on Samsung Electronics home appliance brand trust.

According to the Stevenson Company, Samsung Electronics’ market share in Q2 in the US [...]

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