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That’s a heck of a headline to put on this column considering all the work TWICE, in partnership with The Stevenson Company, did in preparing this year’s TWICE Top 100 CE Retailers Report, which is traditionally one of the most awaited features we do each year….Amazingly this year’s Top 100 CE Retailers rankings, which track the prior year’s annual sales, show that about two and a half years into the “new normal” economy CE sales grew 5.8 percent at retail during 2010.
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The same thing is true on the retail side. Barnes & Noble, on the strength of its Nook e-reader, in the words of Alan Wolf “blasted its way onto the rankings,” at No. 66. But that’s nothing compared to the new No. 4 on our list, Amazon. com, with a 72 percent increase in sales that now has both Walmart and Best Buy looking over its shoulders.
Here’s an example of how our customers are using TraQline to develop better products and understand their customer’s behavior. The brochure cites market share and reasons for purchasing brand.
Continue Reading →The TraQline and custom research team is now scheduling consultations for the Consumer Electronics show in Las Vegas January 6-9, 2011.
Contact us today to set up a meeting, formal or informal, and find out how we can help you improve your marketplace knowledge. As part of the consultation, we’ll include a free analysis on [...]
Continue Reading →TWICE has released its top 25 PC retailers using The Stevenson Company as the analysts.
Continue Reading →NEW YORK — Retail sales of consumer electronics products rose 1.8 percent last year for the industry’s 100 largest dealers. Their total haul: $121.3 billion, up from $119.1 billion in 2008….But the numbers, which came by way of the TWICE Top 100 CE Retailers report, our annual review of the state of electronics retailing, reveal a tale of two cities in 2009….The rankings, compiled by TWICE research partner The Stevenson Company of Louisville, Ky., reconfirmed the concentration of CE buying power among a handful of chains.
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