By Mark Bergen, July 11, 2014
Advertising Age –
A New Digital Showroom, Created By the Barbarian Group, Flexes the Brand’s Push Beyond Mobile
On Friday, Samsung introduced a massive digital installation showroom for its home appliance line in two Best Buy stores in the greater Chicago area. [...]
BY JAMES R. HAGERTY Updated July 23, 2014 7:56 a.m. ET
Weak International Sales Dent Appliance Maker’s Results
WhirlpoolCorp. , hurt by falling sales outside the U.S., reported a 9.6% drop in profit for the second quarter and reduced its forecast for the full year.
The Benton Harbor, Mich.-based maker of [...]Continue Reading →
By Linda Moss on June 29, 2014 – 11:17 AM
In Manhattan’s Meatpacking District, a group of Michelin star-rated chefs — the crème de la crème of cuisine — were whipping up gourmet appetizers for a crowd of more than 100 people, mostly members of the media.
Celebrity restaurateur-chef Daniel Boulud, for example, made Colorado [...]Continue Reading →
By Alan Wolf on June 16, 2014 – 04:15 PM
NEW YORK – Last year was a watershed for major appliance retailers and the greater white-goods industry.
First, dealers finally shrugged off the lingering effects of the Great Recession to post the strongest sales numbers since 2008.
Even more noteworthy, 2013 marked the year that [...]Continue Reading →
By Alan Wolf on June 9, 2014 – 10:30 AM
Ridgefield Park, N.J. — Samsung Electronics America is launching what it described as its largest-ever integrated marketing campaign for major appliances.
The effort, built around six TV spots, is designed to showcase the manufacturer’s latest kitchen and laundry introductions and “assert Samsung’s leadership position” in [...]Continue Reading →
IRVINE, CA — (Marketwired) — 05/21/14 –
Bosch home appliances is inspiring homeowners with a completely redesigned kitchen this May as they develop their dream kitchen as part of National Home Improvement Month. With more than 100 new products and countless innovations that make life easier, the April 2014 launch of the new Bosch kitchen [...]Continue Reading →