Reputation and Advertising of Trendy Devices Boost Refrigerators and Washers in U.S.
Samsung’s U.S. market share for major home appliances has surged. Samsung Electronics Co.’s global success in selling trendy smartphones is helping it win credibility in a more humdrum market: [...]Continue Reading →
By Robert Heiblim, guest blogger for TraQline – The Stevenson Company – August 17 2013
Are you keeping great data and insight a secret within your organization? I recently attended a terrific webinar presentation by CEA and Traqline outlining survey result data on shopping patterns and preferences of consumers. While the webinar was well attended, [...]Continue Reading →
9 AUGUST 2013
The Wall Street Journal reported on August 6 that mobile brand recognition is helping Samsung sell home appliances in the US market. In other words, the so-called Galaxy Effect is positive on Samsung Electronics home appliance brand trust.
According to the Stevenson Company, Samsung Electronics’ market share in Q2 in the US [...]Continue Reading →
By Steve Smith on May 23 2013 – 2:14pm
2012 Was Unusual For The Top 100
If you remember the May 6 issue, we covered the industry’s buying groups and their members, the independent retailers. In this one, we will shift our focus to the annual TWICE Top 100 CE Retailers Report, which covers calendar [...]Continue Reading →
CES came and went with a blur of televisions, connected devices, and automatic roller skates. As always, there was plenty of innovation. Some of it questionable in its function, but it was innovation nonetheless. The casual observer might feel that CES seems to be an exercise in “If I can make it bigger and I [...]Continue Reading →
By: JBertner Home Channel News
Chicago — Before the first speaker could take the podium at the Home Improvement Research Institute (HIRI) Fall Conference, a residential construction report for September stole the show with news of a 15.0% increase in total starts.
The tone was set. One presenter pointed to an average forecast of 924,000 [...]Continue Reading →