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That’s a heck of a headline to put on this column considering all the work TWICE, in partnership with The Stevenson Company, did in preparing this year’s TWICE Top 100 CE Retailers Report, which is traditionally one of the most awaited features we do each year….Amazingly this year’s Top 100 CE Retailers rankings, which track the prior year’s annual sales, show that about two and a half years into the “new normal” economy CE sales grew 5.8 percent at retail during 2010.
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The same thing is true on the retail side. Barnes & Noble, on the strength of its Nook e-reader, in the words of Alan Wolf “blasted its way onto the rankings,” at No. 66. But that’s nothing compared to the new No. 4 on our list, Amazon. com, with a 72 percent increase in sales that now has both Walmart and Best Buy looking over its shoulders.
.Indeed, Amazon’s electronics and nonmedia revenue rose 66% to $18 billion last year, helping it lift market share in different segments. Its share of LCD TV sets, for instance, nearly tripled, to 3.7% at the end of 2010 from 1.3% in 2007, estimates research firm TraQline. Its share of portable audio devices rose to 11% from 4.6% in the same period…A key to that success is that Amazon beats bricks-and-mortar retailers across the board on average electronics prices, a Wells Fargo study showed…Sony now sells to Costco Wholesale, for instance.
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Here’s an example of how our customers are using TraQline to develop better products and understand their customer’s behavior. The brochure cites market share and reasons for purchasing brand.
Continue Reading →On January 21, TraQline US, Services, Photo Behavior, and Wireless Tracker data have been published!
On January 28th, TraQline Canada and TraQline PRO were published!
Contact us if you need more information!
Continue Reading →The TraQline and custom research team is now scheduling consultations for the Consumer Electronics show in Las Vegas January 6-9, 2011.
Contact us today to set up a meeting, formal or informal, and find out how we can help you improve your marketplace knowledge. As part of the consultation, we’ll include a free analysis on [...]
Continue Reading →The Stevenson Company team will be at the following events in October:
October 12, 13
HIRI Conference – Doubletree Chicago
October 18-20
CEA Industry Forum – The Fairmont, San FranciscoLook for our talk on Wed. 10/20 @ 11 AM
Topic: Research Session: [...]