Market Research Experience & Capabilities

The market research analysts at Stevenson Company are experts at answering hundreds of product design, marketing, and marketplace questions.  Below are a few of the questions we have answered for our clients recently.

New Product Introduction
  • We have a number of new product ideas that we want to explore. Which of them should we pursue further with research and development?
  • How will our new product concept fare when tested among a targeted audience?
  • We have a new product concept that is nearly finalized and we need to know how much potential there is in the market.  How much are our customers willing to pay and how might its introduction cannibalize our existing products?
Innovation Research
  • What is the next big thing in our industry?
  • How can I leverage my company’s strengths relative to the growing trends in the marketplace?
  • How do I price, position, distribute this new innovation in order to maximize sales?
Product Design Studies
  • We have some new features that we want to include on a line of existing products.  How many consumers are likely to buy a product with these features and will they pay more for them?
  • We would like to produce our products with new colors and appearances.  Which of these are most appealing?
  • We are struggling with costs of our materials and we need to find a way to reduce production costs.  How can we identify which features or product attributes are necessary and which ones are customers willing to live without?
Pricing Research
  • If we raise prices on our products what will be the impacts in terms of change in demand, migration to competitors, or cannibalization of our existing sku’s?
  • What are our consumers willing to pay for added features and benefits?
  • How price sensitive are my consumers to my products and services?
Retail Sales
  • How are my brand and products being represented to my consumers at our customers’ retail locations?
  • We have developed some new displays and/or POP materials and would like to test the impacts to our sales on retail floors.
B2B
  • How are my brand and products being represented to my consumers at our customers’ retail locations?
  • We have developed some new displays and/or POP materials and would like to test the impacts to our sales on retail floors.
Industry Sizing
  • How big is our industry in units and dollars?
  • We are expanding into a new geographic area and would like to understand the market in that area and what our potential would be.
  • Economic forecast and market impact?
  • Our business is highly dependent upon the housing industry.  What are the forecasts for housing starts, existing home sales and other economic indicators that would drive our growth?
  • How are consumers behaving in this period of economic distress?
Advertising
  • We are running advertising and would like to measure its effectiveness in terms of improved awareness, increased consideration and incremental sales.
Brand Research
  • What is our brand’s appeal, equity, and position in the market place?
  • What is the perception of my brand among customers and consumers? How is my brand perceived relative to my competitors’ brands?
Customer and Market Segmentation
  • How do certain segments of my consumers behave and what are their tastes and preferences?
  • What characterizes my customer segments and how do we better position our products and services to gain market share?
 

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