Research Process
Effective marketing strategies require an understanding of markets, products, competition and especially people-the potential buyers of your products. The more in-depth your understanding, the better your marketing plan will be. The Stevenson Company utilizes a proven process in which each phase guarantees the most effective results possible. Generally, this process is broken down into these six steps:
At The Stevenson Company, we’re prepared to oversee the entire process, to narrow the scope of our research process to solve a specific problem or to stay within your defined limits.
1. Client Objectives
The most important part of the research process is understanding your objectives. Without clear goals and objectives, the remainder of the steps hold little value.
“Should I introduce this new product into the marketplace? What price will the market bear? Will there be enough volume for the product to be profitable?” “Which of these advertising concepts should I develop further?” These kinds of questions are only the beginning of our meticulous, thorough fact-finding process. Your understanding of your needs, coupled with our experienced insight, invariably reveals some rather unexpected ways in which you can benefit from our research results–ways easily overlooked by researchers with less experience and research savvy.
2. Research Design
Once we understand your needs and objectives, our experienced team will work with you to design the most effective form of research. Whether you require qualitative data that provides direction or quantitative data that produces finite measurement, we can use either or both to meet your needs. Most importantly, all our research is designed to deliver solutions to build bottom-line profitability.
3. Data Collection
Client objectives and research design determine whether we use existing data, collect new data, or some combination of the two. The Stevenson Company has access to an extensive selection of existing data. And we have the capability to obtain reliable, new data in the most cost-effective manner. In addition to traditional data collection methods, we are leaders in the use of Internet-based research. Our experience enables us to fully understand the strengths and limitations of both traditional and Internet-based research, so we use the right research-gathering method for your project.
4. Analysis
Insightful research analysis is the hallmark of The Stevenson Company. The results of this analysis provide the data essential for developing marketing solutions. The diverse talents and experience of our analysts ensure the most sophisticated methods available anywhere. We use both qualitative and quantitative techniques to analyze consumers, markets, and products. Rigorous, accurate analysis is crucial to successful research. We tailor the research analysis to effectively and efficiently match the scope of each project.
5. Strategy Recommendations
When the results are in, the next steps and strategies are often obvious. But when the right response is not so obvious or there is more than one solution available, the experience and background of The Stevenson Company team is invaluable. Our years of corporate experience coupled with the team concept of problem solving assure you benefit from our expertise.
6. Monitor Success
Our commitment to your success has propelled our own. At The Stevenson Company, we are diligent and thorough in monitoring the success of your marketing programs. Until they prove themselves in the real world of business, strategies are just theory. Our track record and our clients’ degree of satisfaction tell the rest of the story.
