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	<title>The Stevenson Company</title>
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		<title>The Stevenson Company’s Latest TraQline Wireless Report Shows Significant Growth in Smartphones and Prepaid</title>
		<link>http://stevensoncompany.com/2012/04/02/the-stevenson-company%e2%80%99s-latest-traqline-wireless-report-shows-significant-growth-in-smartphones-and-prepaid/</link>
		<comments>http://stevensoncompany.com/2012/04/02/the-stevenson-company%e2%80%99s-latest-traqline-wireless-report-shows-significant-growth-in-smartphones-and-prepaid/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 20:20:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[TraQline]]></category>

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		<description><![CDATA[<p align="center">Walmart remains the top Prepaid cell phone retailer</p> <p>LOUISVILLE, March 28, 2012 – <a href="../../">The Stevenson Company</a>, a leading provider of consumer data and <a href="../../custom-research-analysis-2/">market research </a>, has released the findings of its most recent  TraQline Wireless report, a survey of hundreds of thousands of consumers that measures their purchases of wireless phones [...]]]></description>
			<content:encoded><![CDATA[<p align="center"><em>Walmart remains the top Prepaid cell phone retailer</em></p>
<p><strong>LOUISVILLE, March 28, 2012 – </strong><a href="../../">The Stevenson Company</a>, a leading provider of consumer data and <a href="../../custom-research-analysis-2/">market research </a>, has released the findings of its most recent  TraQline Wireless report, a survey of hundreds of thousands of consumers that measures their purchases of wireless phones and wireless phone accessories for carriers, retailers, and brands.</p>
<p>Smartphones are gaining share at a rapid rate in both Prepaid and postpaid, and now represent more than 50 percent of all phone purchases.  In Prepaid, smartphones represent 29 percent of all sales, compared to five percent just three years ago.  Postpaid shows a gain of 310 bps from 2009 to 2011, bringing its smartphone penetration to 63 percent.  As a percentage of total cell phone purchases, Prepaid purchases have increased 370 bps from 2009-2011, and now represent 17 percent of total cell phone purchases. Walmart remains the top Prepaid cell phone retailer with 25 percent market share, and Prepaid accounting for 68 percent of their cell phone sales.</p>
<p>For cell phone carrier stores, the mix of cell phone sales that are Prepaid was flat year over year. For the top two Prepaid brands, Samsung and LG, both experienced significant gains in unit share year over year.</p>
<p>Other 2011 TraQline Wireless findings include:</p>
<ul>
<li> Best Buy and Amazon are experiencing large gains in Prepaid</li>
</ul>
<ul>
<li>50 percent of cell phone purchasers shop online before making their purchase</li>
<ul>
<li>Shopping online includes comparing prices, features and benefits, looking for promotions or sales, basic product research and reading consumer reviews</li>
</ul>
<li>Features are the number one reason a consumer purchases a given cell phone brand, followed by competitive price and brand loyalty</li>
<ul>
<li>Features are more important to Prepaid phone purchasers than Post Paid</li>
</ul>
</ul>
<p>“Opportunities exist in both the Prepaid and postpaid market, but the upswing in Prepaid purchases and smartphone proliferation opens up a market opportunity for retailers and manufacturers alike,” said Eric Voyer, vice president of The Stevenson Company. “Our findings suggest a continued demand for Prepaid options, with handset features playing a critical factor in the purchase decision. As consumers begin to rely on their wireless devices more, retailers and manufacturers have to adapt to shifting preferences to remain competitive and retain and grow market share.”</p>
<p>&nbsp;</p>
<p>This article has been referenced in the following sources:</p>
<table width="614" border="0" cellspacing="0" cellpadding="0">
<colgroup>
<col width="369" />
<col width="245" /> </colgroup>
<tbody>
<tr>
<td width="369" height="46"><a href="http://gigaom.com/mobile/smartphones-make-big-gains-in-prepaid/">Smart Phones Make Big Gains in PrePaid</a></td>
<td width="245">GigaOM</td>
</tr>
<tr>
<td width="369" height="46"><a href="http://www.lanereport.com/3570/2012/03/latest-traqline-wireless-report-shows-significant-growth-in-smartphones-and-prepaids/">Latest TraQline Wireless Report Shows Significant Growth in Smart Phones and PrePaid</a></td>
<td width="245">The Lane Report</td>
</tr>
<tr>
<td width="369" height="46"><a href="http://www.tmcnet.com/usubmit/-stevenson-companys-latest-traqline-wireless-report-shows-significant-/2012/03/28/6219471.htm">Latest TraQline Wireless Report Shows Significant Growth in Smart Phones and PrePaid</a></td>
<td width="245">TMCnet</td>
</tr>
<tr>
<td width="369" height="46"><a href="http://www.digitaljournal.com/pr/642004">Latest TraQline Wireless Report Shows Significant Growth in Smart Phones and PrePaid</a></td>
<td width="245">Digital Journal</td>
</tr>
<tr>
<td width="369" height="46"><a href="http://paymentsmarket.com/news/stevenson-company%C3%A2%C2%80%C2%99s-latest-traqline-wireless-report-shows-significant-growth-smartphones-and-">Latest TraQline Wireless Report Shows Significant Growth in Smart Phones and PrePaid</a></td>
<td width="245">Payments Market</td>
</tr>
<tr>
<td width="369" height="46"><a href="http://news.yahoo.com/stevenson-company-latest-traqline-wireless-report-shows-significant-135618036.html">Latest TraQline Wireless Report Shows Significant Growth in Smart Phones and PrePaid</a></td>
<td width="245">Yahoo News</td>
</tr>
<tr>
<td width="369" height="46"><a href="http://www.itworld.com/mobile-wireless/263772/pre-paid-smartphone-world-you-never-hear-about-booming">The pre-paid smartphone world you never hear about is booming</a></td>
<td width="245">IT World</td>
</tr>
<tr>
<td width="369" height="46"><a href="http://thefonecast.com/News/tabid/62/EntryId/5273/Research-shows-almost-a-third-of-US-prepay-sales-are-smartphones.aspx">Research shows almost a third of US prepay sales are smartphones</a></td>
<td width="245">The Fonecast</td>
</tr>
<tr>
<td width="369" height="46"><a href="http://www.gizmocrave.com/11704-prepaid-smartphone-demand-on-the-rise-in-the-us/">Prepaid Smartphone Demand On the Rise in the US</a></td>
<td width="245">Gizmo Crave</td>
</tr>
<tr>
<td width="369" height="46"><a href="http://payments101.com/content/stevenson-company%C3%A2%C2%80%C2%99s-latest-traqline-wireless-report-shows-significant-growth-smartphones-a">Latest TraQline Wireless Report Shows Significant Growth in Smart Phones and PrePaid</a></td>
<td width="245">Payments 101</td>
</tr>
<tr>
<td width="369" height="46"><a href="http://www.baypayforum.com/news-from-the-industry/6291-the-stevenson-company%C3%A2%E2%82%AC%E2%84%A2s-latest-traqline-wireless-report-shows-significant-growth-in-smartphones-and-prepaid">Latest TraQline Wireless Report Shows Significant Growth in Smart Phones and PrePaid</a></td>
<td width="245">Bay Pay Forum</td>
</tr>
<tr>
<td width="369" height="46"><a href="http://2027.info/tag/traqline">Latest TraQline Wireless Report Shows Significant Growth in Smart Phones and PrePaid</a></td>
<td width="245">Computers &amp; Technology</td>
</tr>
<tr>
<td width="369" height="46"><a href="http://www.sellingprepaid.com/newswire.php?flag=display_story&amp;id=26024">New Report shows growth in smart phones, prepaid</a></td>
<td width="245">sellingprepaid.com</td>
</tr>
<tr>
<td width="369" height="46"><a href="http://www.prepaid-press.com/wordpress/?page_id=4769">The Stevenson Company Announces Latest Wireless Report: Shows Significant Growth in Smartphones and Prepaid</a></td>
<td width="245">PrepaidPress</td>
</tr>
<tr>
<td width="369" height="46"><a href="http://mobilesaplication.com/?p=854">Latest TraQline Wireless Report Shows Significant Growth in Smart Phones and PrePaid</a></td>
<td width="245">Mobiles Aplication</td>
</tr>
<tr>
<td width="369" height="46"><a href="http://www.greensheet.com/newswire.php?flag=display_story&amp;id=26024">New Report shows growth in smart phones, prepaid</a></td>
<td width="245">The Green Sheet</td>
</tr>
</tbody>
</table>
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		</item>
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		<title>All TraQline Products have been updated for Q4!</title>
		<link>http://stevensoncompany.com/2012/01/30/all-traqline-products-have-been-updated-for-q4/</link>
		<comments>http://stevensoncompany.com/2012/01/30/all-traqline-products-have-been-updated-for-q4/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 17:27:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[TraQline]]></category>

		<guid isPermaLink="false">http://stevensoncompany.com/?p=1928</guid>
		<description><![CDATA[<p>We&#8217;ve updated your TraQline data with Q4 results!  Let us know how we can help you.</p>]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve updated your TraQline data with Q4 results!  Let us know how we can help you.</p>
]]></content:encoded>
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		<title>The State of Tech Retailing &#8211; Breakdown</title>
		<link>http://stevensoncompany.com/2012/01/10/the-state-of-tech-retailing-breakdown/</link>
		<comments>http://stevensoncompany.com/2012/01/10/the-state-of-tech-retailing-breakdown/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 19:26:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[CES 2012]]></category>

		<guid isPermaLink="false">http://stevensoncompany.com/?p=1913</guid>
		<description><![CDATA[<p>We had an interesting discussion regarding the state of tech retailing for our panel yesterday.  The group that was assembled was a good one &#8211; and everyone came prepared with their perspective on the marketplace.</p> <p>The consensus was that the 2012 retail season was not a great one.  Fortunately, it was better than last year, [...]]]></description>
			<content:encoded><![CDATA[<p>We had an interesting discussion regarding the state of tech retailing for our panel yesterday.  The group that was assembled was a good one &#8211; and everyone came prepared with their perspective on the marketplace.</p>
<p>The consensus was that the 2012 retail season was not a great one.  Fortunately, it was better than last year, as consumers feel a bit less constrained.  Best Buy, Target, Walmart all fared less than stellar and the only clear winners that the group thought existed were Amazon and Apple.  Everyone was high on both retailers&#8217; products and Adam Levin even went so far as to predict that 4 of the 5 top products for next years&#8217; holiday season would be Apple products.</p>
<p>Noone dared predict the death of brick and mortar retailing, all the panelists felt there is a place in the market for Brick and Mortar, but it struck me that each of us felt that the landscape of brick and mortar retailing in a year or two will be very different than what it is today.  If retailers continue to operate with the existing model they won&#8217;t survive the onslaught of information and price competition from the online only shops.  While addressing the &#8220;Best Buy is putting itself out of business&#8230;gradually&#8221; article, Matt Fassler summed up my sentiments.  Interesting article, valid points, but a little too antecdotal.  Regardless, B&amp;M retailers need to find their niche and capitalize on their strengths, turn liabilities into assets &#8211; as mentioned in the article.</p>
<p>Some categories stood out over the holiday sales season: Headphones, Video Games Systems, TVs (although at low margins for retailers), Tablets and ereaders.  Comments were made that this was the last year we&#8217;ll see a black and white e-reader.  I hope not, I love my kindle &#8211; purchased a black and white version specifically because I don&#8217;t want a reflective screen.  I&#8217;ve spoken with others who agree&#8230;my prediction is that these devices will stay around for awhile.  I only hope that they come out with a color e-ink, as some folks surmised years ago.</p>
<p>Other questions revolved around a prediction for 2012 holiday season&#8230;up or down?  I took the first shot at that and gained consensus from everyone else on the panel.  Really, it wasn&#8217;t more than a SWAG.  Want to know what it was??  <a title="email Eric" href="mailto:eric.voyer@stevensoncompany.com">Email me and I&#8217;ll tell you!</a></p>
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		<title>2012 CES has begun!</title>
		<link>http://stevensoncompany.com/2012/01/09/2012-ces-has-begun/</link>
		<comments>http://stevensoncompany.com/2012/01/09/2012-ces-has-begun/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 22:11:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[CES 2012]]></category>

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		<description><![CDATA[<p>Check out out 2012 CES page, where you can view TraQline info and download interesting information about the marketplace!</p> <p><a title="CES 2012" href="http://stevensoncompany.com/ces2012">Click here to access &#8211; CES 2012</a></p>]]></description>
			<content:encoded><![CDATA[<p>Check out out 2012 CES page, where you can view TraQline info and download interesting information about the marketplace!</p>
<p><a title="CES 2012" href="http://stevensoncompany.com/ces2012">Click here to access &#8211; CES 2012</a></p>
]]></content:encoded>
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		<title>CES Unveiled &#8211; ho hum&#8230;</title>
		<link>http://stevensoncompany.com/2012/01/09/ces-unveiled-ho-hum/</link>
		<comments>http://stevensoncompany.com/2012/01/09/ces-unveiled-ho-hum/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 19:04:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[CES 2012]]></category>

		<guid isPermaLink="false">http://stevensoncompany.com/?p=1911</guid>
		<description><![CDATA[<p>CES Unveiled event last night.  Not much to see there.  I keep hoping for the &#8220;next big thing&#8221;&#8230;what&#8217;s it going to be?  I saw lots of iphone and tablet cases, a few interesting home automation devices, but generally lots of baby steps towards the same technology that we&#8217;ve been seeing.</p> <p>Hitting the show floor today&#8230;let&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>CES Unveiled event last night.  Not much to see there.  I keep hoping for the &#8220;next big thing&#8221;&#8230;what&#8217;s it going to be?  I saw lots of iphone and tablet cases, a few interesting home automation devices, but generally lots of baby steps towards the same technology that we&#8217;ve been seeing.</p>
<p>Hitting the show floor today&#8230;let&#8217;s hope we see some sizzle!</p>
]]></content:encoded>
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		<title>Amazon &#8211; Are they successful because of &#8220;no taxation&#8221;?</title>
		<link>http://stevensoncompany.com/2012/01/09/amazon-are-they-successful-because-of-no-taxation/</link>
		<comments>http://stevensoncompany.com/2012/01/09/amazon-are-they-successful-because-of-no-taxation/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 17:20:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[TraQline]]></category>

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		<description><![CDATA[Check the following link for an article published by ISI Group.  The question is: What's the impact of sales tax on Amazon's sales?  Here's a short except from one of the key findings:]]></description>
			<content:encoded><![CDATA[<p>Check the following link for an article published by <a title="ISI Group" href="http://www.isigrp.com/main/index.html">ISI Group</a>.  The question is:<strong> What&#8217;s the impact of sales tax on Amazon&#8217;s sales? </strong> Here&#8217;s a short except from one of the key findings:</p>
<p>&#8220;Amazon’s share in taxable states appears to be slightly HIGHER than in those<br />
without, suggesting sales tax does not determine market share. TraQline data<br />
suggest that Amazon&#8217;s $ share is 10bps higher in states where it collects sales tax,<br />
implying that brick-and-mortar retailers cannot hope for sustained significant share<br />
reversal if Amazon collects taxes. Our survey of 380 retail exec in February found that<br />
only 9% believe AMZN’s success was mainly “a tax avoidance scheme.”</p>
<p><a href="http://stevensoncompany.com/wp/wp-content/uploads/2012/01/Amazon-Note-September-92011.pdf">ISI Group &#8211; Amazon Sales Tax impact &#8211; September 9,2011</a></p>
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		<title>TraQline Speaks at CES 2012 &#8211; The State of Tech Retailing</title>
		<link>http://stevensoncompany.com/2011/12/05/traqline-speaks-at-ces-2012-the-state-of-tech-retailing/</link>
		<comments>http://stevensoncompany.com/2011/12/05/traqline-speaks-at-ces-2012-the-state-of-tech-retailing/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 15:12:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<category><![CDATA[Speaking]]></category>

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		<description><![CDATA[Come see as the TraQline folks speak about Consumer Tech.  

Consumer tech retailing has undergone tremendous changes over the last three years. The growing strength of online sales, consumers' ability to price-compare and shop on mobile devices, and ever-shifting category leadership are having a huge strategic impact. A panel of today's brightest retail analysts reveals what's ahead.]]></description>
			<content:encoded><![CDATA[<p>The State of Consumer Tech Retailing – Can Anything Move the Needle? #4416<a href="http://stevensoncompany.com/wp/wp-content/uploads/2011/12/CEA-Member-Logo1.jpg"><img class="size-medium wp-image-1780 alignright" title="CEA-Member-Logo" src="http://stevensoncompany.com/wp/wp-content/uploads/2011/12/CEA-Member-Logo1-300x135.jpg" alt="" width="300" height="135" /></a></p>
<p>Come see as TraQline Speaks at CES 2012 &#8211; The State of Tech Retailing</p>
<p>Fee: Free</p>
<p>Date: Monday, January 9<br />
3:00 pm &#8211; 4:00 pm</p>
<p>Location: N250</p>
<p>Speakers: Eric Voyer- TraQline, Adam Levin &#8211; Levin Consulting, Joseph Feldman &#8211; TAG</p>
<p>Description:</p>
<p>Consumer tech retailing has undergone tremendous changes over the last three years. The growing strength of online sales, consumers&#8217; ability to price-compare and shop on mobile devices, and ever-shifting category leadership are having a huge strategic impact. A panel of today&#8217;s brightest retail analysts reveals what&#8217;s ahead.</p>
<p>Track:<br />
CEA Research Summit at International CES</p>
<p>http://ces12.mapyourshow.com/5_0/sessions/sessiondetails.cfm?ScheduledSessionID=1DAACFC3</p>
]]></content:encoded>
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		<title>Jefferies Lifts Target on Home Depot (HD) to $34</title>
		<link>http://stevensoncompany.com/2011/11/16/jefferies-lifts-target-on-home-depot-hd-to-34/</link>
		<comments>http://stevensoncompany.com/2011/11/16/jefferies-lifts-target-on-home-depot-hd-to-34/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 15:14:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[TraQline]]></category>

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		<description><![CDATA[Finally, the firm said, "we think the P/E multiple is likely capped near-term given modest share loss according to government and TraQline numbers recently, an emerging online competitive threat and a weak macro backdrop marked by deterioration in the Architectural Billings Index, remodeling indexes and Banks’ Willingness to Lend Index."]]></description>
			<content:encoded><![CDATA[<p>&nbsp;</p>
<h2><a title="Jefferies Lifts Target on Home Depot" href="http://www.streetinsider.com/Analyst+Comments/Jefferies+Lifts+Target+on+Home+Depot+%28HD%29+to+$34%3B+Likes+FCF,+But+PE+May+Be+Capped+Near+Term/6954761.html">Jefferies Lifts Target on Home Depot (HD) to $34; Likes FCF, But P/E May Be Capped Near Term</a></h2>
<div>November 16, 2011 8:42 AM EST</div>
<p>Jefferies boosted its price target on The Home Depot (NYSE: <a href="http://www.streetinsider.com/stock_lookup.php?q=HD">HD</a>) from $33 to $34 following third-quarter results. The firm maintained its Buy rating on the stock.</p>
<p>Home Depot reported third-quarter earnings of 60 cents per <a id="itxthook0" href="http://www.streetinsider.com/#" rel="nofollow">share</a>, which was 2 cents stronger than Jefferies and the Street&#8217;s view. Amid the strong results, Home Depot management only raised its 2011 sales outlook and left earnings alone.</p>
<p>On the numbers, Jefferies commented, &#8220;Don’t expect increased leverage to buy stock, but FCF is robust to keep buybacks going strong. <a id="itxthook1" href="http://www.streetinsider.com/#" rel="nofollow">Shares</a> are trading toward the upper end of what we view as a fair value range, based on our discounted cash flow analysis.&#8221;</p>
<p>For 2012, Jefferies is increasing EPS estimates from $2.29 to $2.38, and for 2013, earnings move from $2.36 to $2.50 per share.</p>
<p>Finally, the firm said, &#8220;we think the P/E multiple is likely capped near-term given modest share loss according to government and TraQline numbers recently, an emerging online competitive threat and a weak macro backdrop marked by deterioration in the Architectural Billings Index, remodeling indexes and Banks’ Willingness to Lend Index.&#8221;</p>
<p>For an analyst ratings summary and ratings history on Home Depot <a href="http://www.streetinsider.com/rating_history.php?q=HD">click here</a>. For more ratings news on Home Depot <a href="http://www.streetinsider.com/stock_lookup_news.php?q=HD&amp;type=analyst">click here</a>.</p>
<p>Shares of Home Depot closed at $38.07 yesterday, with a 52 week range of $28.13-$39.38.</p>
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		<title>Sears banks on its brands</title>
		<link>http://stevensoncompany.com/2011/10/23/sears-banks-on-its-brands/</link>
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		<pubDate>Sun, 23 Oct 2011 15:17:08 +0000</pubDate>
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		<description><![CDATA[Sears stores held a 30.4 percent share of the appliance retail market for the year ended Sept. 30, based on revenue sales, according to Louisville, Ky.-based Stevenson TraQline's quarterly market survey, released Friday. That figure is down from the four previous years. At its peak Sears' share was about 40 percent.]]></description>
			<content:encoded><![CDATA[<p>Deals are in place to sell DieHard and Craftsman through other retailers, while executives have begun to look at ways to make money from the Kenmore brand without damaging Sears&#8217; core appliance business<br />
October 23, 2011|By Sandra M. Jones, Tribune reporter</p>
<p>Sears Holdings Corp. is turning to its house of brands to buttress its shrinking retail operation as the money-losing retailer struggles to stem a five-year sales decline.</p>
<p>The DieHard, Craftsman and Kenmore brands have been around almost as long as Sears, and now they&#8217;re being pushed to the fore. Deals are in place to sell DieHard and Craftsman through other retailers, while executives have begun to look at ways to make money from the Kenmore brand without damaging Sears&#8217; core appliance business.</p>
<p>The Hoffman Estates-based operator of Sears and Kmart is looking to hire an outside licensing agency to put Sears&#8217; proprietary brand names on products it doesn&#8217;t already sell. A request for bids began circulating to interested parties in August, according to a source familiar with the process.</p>
<p>At the same time, Sears has considered selling ancillary Kenmore appliance products, such as vacuums and humidifiers, through Costco Wholesale Corp., as well as putting the Kenmore name on products it doesn&#8217;t already sell, such as wind turbines and solar panels, according to another source familiar with the plans.</p>
<p>Any agreement, either to sell Kenmore products or license the name, would mark the first time in Kenmore&#8217;s 84-year-history that a retailer other than Sears or Kmart would carry the famous appliance brand.</p>
<p>&#8220;These are great brands that really are the jewels in the crown in Sears,&#8221; said Michael Stone, CEO of the Beanstalk Group, a New York-based brand licensing agency owned by Omnicom Group. &#8220;Most retailers would kill to have brands like that to bring people into the stores. Maybe someday these brands will be all that is left of Sears.&#8221;</p>
<p>The prospect of Kenmore appearing on Costco shelves, or elsewhere, follows a flurry of groundbreaking deals in the past two months — one in August to sell Craftsman tools at Costco and another in September to sell DieHard car batteries to Meijer. In the months leading up to Labor Day, Sears also expanded a pilot, started last year, to sell Craftsman tools at Ace Hardware stores.</p>
<p>The steps to sell Sears&#8217; proprietary brands to rival retailers — 1,624 individual stores so far — comes as Sears is inviting rival retailers into its own stores. Sears is marketing its entire real estate portfolio online at SHCRealty.com, as the Tribune first reported last year.</p>
<p>The company is seeking outsiders to lease space inside about 3,700 stores and auto centers. Another 61 shuttered stores are for sale or lease.</p>
<p>&#8220;It&#8217;s far more lucrative for Sears to sell the brands in Sears stores, but getting the traffic is the challenge,&#8221; said John Gerzema, executive chairman of BrandAsset Consulting in New York. &#8220;It&#8217;s like their own stores are becoming mini shopping malls while they&#8217;re getting their famous brands outside the stores. It&#8217;s a really interesting experiment.&#8221;</p>
<p>Sears executives have bandied about the idea of selling Sears&#8217; in-house DieHard, Craftsman and Kenmore brands outside of the company for decades; they never followed through with the proposition for fear it would hurt traffic at Sears stores. But times have changed.</p>
<p>Sears, once America&#8217;s biggest retailer, has been losing market share for years to Wal-Mart, Target, Home Depot, Lowe&#8217;s and Kohl&#8217;s, among others. And this year, as many retailers have bounced back from the Great Recession, Sears is still struggling.</p>
<p>Sears lost money in its first two quarters of this year, reflecting falling sales and markdowns. Its cash on hand fell to $658 million in the quarter ended July 30 from $1.2 billion a year earlier. Total borrowings rose to $3.6 billion in the quarter from $3.2 billion from the same period last year.</p>
<p>Sears&#8217; position as the nation&#8217;s biggest seller of appliances (Kenmore and other brands combined) has also eroded over the past decade as big-box home improvement stores populated the landscape.</p>
<p>Sears stores held a 30.4 percent share of the appliance retail market for the year ended Sept. 30, based on revenue sales, according to Louisville, Ky.-based Stevenson TraQline&#8217;s quarterly market survey, released Friday. That figure is down from the four previous years. At its peak Sears&#8217; share was about 40 percent.</p>
<p>A recent Consumer Reports report found that as a major appliance retailer, Sears stores rank near the bottom of the pack, but it&#8217;s a different story for the brands. They rate highly in both Consumer Report lab tests and reader surveys.</p>
<p>The Kenmore Intuition is the consumer publication&#8217;s top-rated vacuum. And it recommends a wide range of Kenmore and Craftsman products, including six refrigerators, four dishwashers, three ranges, eight dryers, five washing machines, four gas grills, five lawn mowers, two cordless drills, one leaf blower and one snowblower.</p>
<p>Sears is saying little about its plans for its brands. The company declined to make an executive available to discuss its brand strategy.</p>
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		<title>Numbers Can Be Deceiving</title>
		<link>http://stevensoncompany.com/2011/05/23/numbers-can-be-deceiving/</link>
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		<pubDate>Mon, 23 May 2011 15:49:49 +0000</pubDate>
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		<description><![CDATA[That’s a heck of a headline to put on this column considering all the work TWICE, in partnership with The Stevenson Company, did in preparing this year’s TWICE Top 100 CE Retailers Report, which is traditionally one of the most awaited features we do each year....Amazingly this year’s Top 100 CE Retailers rankings, which track the prior year’s annual sales, show that about two and a half years into the “new normal” economy CE sales grew 5.8 percent at retail during 2010.
...<br />
The same thing is true on the retail side. <a href="http://www.barnesandnoble.com">Barnes &#38; Noble</a>, on the strength of its Nook e-reader, in the words of Alan Wolf  “blasted its way onto the rankings,” at No. 66. But that’s nothing compared to the new No. 4 on our list, <a href="http://www.amazon.com">Amazon. com</a>, with a 72 percent increase in sales that now has both <a href="http://www.walmart.com">Walmart </a>and <a href="http://www.bestbuy.com">Best Buy </a> looking over its shoulders. <br />]]></description>
			<content:encoded><![CDATA[<p>That’s a heck of a headline to put on this column considering all the work TWICE, in partnership with The Stevenson Company, did in preparing this year’s TWICE Top 100 CE Retailers Report, which is traditionally one of the most awaited features we do each year.</p>
<p>But more than a few of you know what I’m getting at.</p>
<p>Amazingly <a href="http://www.twice.com/article/468591-Numbers_Can_Be_Deceiving.php">this year’s Top 100 CE Retailers rankings</a>, which track the prior year’s annual sales, show that about two and a half years into the “new normal” economy CE sales grew 5.8 percent at retail during 2010.</p>
<p>More than a few of you – retailers, manufacturers and distributors – have to be scratching your collective heads saying, “How can that be possible? Our business was ‘X’ last year? How can it be in a year that Bernie’s, Ken Crane’s, GameCrazy, MeyerEmco, not to mention Flanner’s and most recently Ultimate Electronics have bitten the dust?”</p>
<p>No, believe me, I am not second-guessing the great work that <a href="http://stevensoncompany.com/about-us/leadership/">Bob Tancula</a> and his team at Stevenson, or our own <a href="http://www.twice.com/blog/profile/8353-Alan_Wolf.php">Alan Wolf</a>, or even yours truly did in gathering and vetting this list. Remember every year our Top 100 measures the entire CE retail industry, not just the usual suspects.</p>
<p>The industry has changed, once again, to no one’s surprise. But the new products that were ascendant in 2010 and continue to be are smartphones and iPads. What’s different about the industry’s technological changeover this time as compared to many others we have seen is that more new suppliers have come in to dominate, vs. traditional brands.</p>
<p>The same thing is true on the retail side. <a href="http://www.barnesandnoble.com">Barnes &amp; Noble</a>, on the strength of its Nook e-reader, in the words of Alan Wolf  “blasted its way onto the rankings,” at No. 66. But that’s nothing compared to the new No. 4 on our list, <a href="http://www.amazon.com">Amazon. com</a>, with a 72 percent increase in sales that now has both <a href="http://www.walmart.com">Walmart </a>and <a href="http://www.bestbuy.com">Best Buy</a> looking over its shoulders.</p>
<p>And of course <a href="http://www.apple.com">the company from Cupertino, Calif.</a> that seems to be an industry inside of an industry. It had a 26 percent gain in CE sales based on the popularity of iPad, iPhone, iPod Touch, etc., making it the No. 3 retailer in our Top 100.</p>
<p>Since International CES in January, almost starting with our annual retail roundtable in Las Vegas (which appeared in our Feb. 21 issue), in just about any discussion TWICE has had with industry leaders, some lament at the state of the industry. Others have said – and shown with their actions – that companies have to embrace this change to survive and thrive.</p>
<p>You can’t do anything about macro-economic trends, or the rising price of gasoline and other commodities, and you can’t do much about unemployment. (Although hhgregg is doing a helluva job on its own, hiring plenty in its expansion drive, isn’t it?) Here’s a reminder about the nature of this industry from CE Hall of Famer Joe Clayton, who was just hired as DISH Network’s president/CEO (see p. 4). He told TWICE last week, “Technology always changes the landscape so that is nothing new&#8230; But for the consumer we have to provide better value, enhanced services … really adding additional services to the equation. I see these technology changes … as an evolution.”</p>
<p>Amen.</p>
<p>http://www.twice.com/article/468591-Numbers_Can_Be_Deceiving.php</p>
<p>&nbsp;</p>
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