TraQline FAQs
Which retailers does TraQline cover? Does TraQline data cover the smaller markets?
All of them. Unlike other surveys which require retailer or manufacturer participation, TraQline goes right to the people who actually buy your products. As long as the sample is representative of the US Population (and TraQline is), TraQline measures behavior in the entire market. We can track even the smallest stores, brands and geographies.
I am responsible for supplying accurate, timely data to my product research team. What assurance can TraQline give me that data is correct and actionable?
TraQline utilizes the latest online methodology to provide the fastest, most accurate and richest survey results available today. TraQline delivers the large sample sizes you want and the highest quality results you need
My research needs don’t seem to fit into a “cookie cutter” format. Can TraQline help me target specifics for my new product research?
Yes. Custom research projects dovetail nicely with the regular TraQline survey. We are able to design a one-time, custom follow-up survey of low-incidence purchases or with hard-to-find respondents. And proprietary questions can be inserted into the regular survey. Contact us for details.
I often want to see results when I am away from my office. Does TraQline require that I carry a CD with me to view the results?
No. Because the surveys are web-based, TraQline allows desktop to desktop access, providing easy ad-hoc analytic capability and customized reporting from any web browser. There is no extra effort on your part. This approach makes the quarterly updates transparent to you and gives you any future TraQline improvements immediately.
Some surveys “evolve” and play havoc with market interpretation. How can I be sure your results will be accurate and consistent over time?
TraQline is managed and syndicated by The Stevenson Company, which has over 25 years experience actually using this type of market tracking information inside major corporations. We know the pain associated with anomalies in the results. This gives us a unique perspective on how to manage tracking surveys and how to maintain continuity. Our number one goal is to ensure accuracy and continuity in the results.
The people who buy my products are few and far between, but TraQline has identified them. Can I go back to those people and ask them more specific questions?
Yes. The Stevenson Company frequently conducts this type of research. Additionally, since the sample has already been identified, there are significant cost savings associated with follow-up research. Contact your TraQline representative for details on this process.
What if TraQline can’t answer my questions?
The analysts at The Stevenson Company have a vast array of research tools available to them and have years of expertise in custom research. If the answer is not in TraQline, we can design a custom research piece to meet your needs and answer your toughest business questions.
Can I just get a single quarter’s data for a single product without a subscription?
No. The minimum subscription period for any product is one year.
Who are TraQline’s other customers?
Many of the largest and best-known companies in the Fortune 500. TraQline subscribers are not limited to just manufacturers or just retailers; our customers include anyone interested in learning more about any of our industries. Many smaller companies subscribe to TraQline as well – they find the information to be invaluable.
Why is TraQline syndicated?
To obtain the wealth of information contained in just one quarter of TraQline would be cost prohibitive for just one company to commission. Syndication & subscription allows TraQline to provide both high quality and affordable data.
If the answer to your question isn’t here, please contact us via E-mail: info@stevensoncompany.com
Or give us a call at 502.271.5250