TraQline Services

What is TraQline Services?

TraQline Services is a monthly survey of consumers capturing purchase behavior, post purchase behavior, and satisfaction levels of Services such as:

• Home Improvement Services such as Installation, Delivery, and Repair of Appliances, Windows, Doors, Roofing, HVAC, Kitchen, Bath, etc.
• Downloads of Video Games, Music/Audio, etc.
• Computing Services such as Repair, Upgrade, and Installation
• Home Theater Services such as Delivery, Installation, and Repair of TV’s, Audio Systems, Home Theater Education, etc.

Listen to Your Consumers and Your Competitors’ Consumers

TraQline Services information is the most valuable kind of information you can have because it captures what your consumers and your competitors consumers actually did and it tells you why. You know exactly how you stack up and how your competitors stack up with today’s consumers. With TraQline’s trends, you can track your progress over time.

Information Delivery

Just weeks after the month close, your customized reports are available from our powerful, yet easy to use, secure website. The data can be accessed 24 hours a day/7 days a week from any place in the world and there is no limit on the number of users. Additionally, our interactive analysis tool is an incredibly easy way to get answers to even the most complex questions.

Statistical Reliability and Consistency

Not all numbers are created equal. TraQline Services Quarterly Reports identify how much something has changed and the statistical reliability of the change. With the largest sample sizes in the industry, you can rest assured that TraQline Services data is the most useful of its kind.

Numbers can’t be compared if they aren’t consistent. The Stevenson Company builds on its years of experience with tracking surveys to ensure that the survey remains consistent through time. This means that it is critical to:

• Monitor the sample each month
• Maintain a consistent methodology
• Maintain consistent ownership and management
• Validate the data

TraQline Uses

Because of the richness and timeliness of this information, it is valued by many corporate functions. The statistical reliability and repeatability of the objective information gives users a tool for making strategic and tactical decisions. Current clients use the information in a wide variety of ways, including (but not limited to):

• Brand performance
• Customer segmentation
• Marketplace/Competitive monitoring
• Merchandising tactics
• Mix analysis
• Performance measurement
• Product planning