TraQline Canada

What is TraQline Canada?

TraQline Canada is a quarterly Internet survey of consumer durable goods purchasers in Canada that measures retailer shares, brand shares, and consumer behavior trends.

The survey collects information directly from the consumers who purchase your products, giving you a detailed look at not just what they bought, but how and why.  Get insight into:

• What was purchased (product, brand, features, etc.)
• Where purchased (retailer name, sales region, online, etc.)
• Who purchased (age, gender, marital status, race, etc.)
• How/Why purchased (brands considered, stores shopped, close rate, gift, etc.)

This purchase information provides you with up-to-date knowledge about your consumers and competitors’ strengths and weaknesses.  It provides the data necessary to diagnose, plan, track, and measure both individual business elements and the total company.

Data Collection

Our panel base consists of millions of consumers.  Each year, thousands of survey respondents record their purchase information from the previous quarter.  Reporting is delivered quarterly and allows subscribers to view detailed brand and retailer purchases, regional / CMA performance, prices paid, etc.

Information Delivery

Just weeks after the quarter close these customized reports are available from our powerful, yet easy to use secure website.  There is no limit on the number of users, the amount of access, or the location from which you access data.  Additionally, our interactive analysis tool is an incredibly easy way to get answers to even the most complex questions.

Statistical Reliability

Not all numbers are created equal.  TraQline Quarterly Reports identify both how much something has changed and the statistical reliability of the change.  Numbers can’t be compared if they aren’t consistent.  The Stevenson Company builds on its decades of experience with tracking surveys to ensure that the survey remains consistent through time.  It is critical to:

• Monitor the sample each quarter
• Maintain a consistent methodology
• Maintain consistent ownership and management
• Validate the data

TraQline Uses

Because of the richness and timeliness of this information it is valued by many corporate functions.  The statistical reliability and repeatability of the objective information gives users a tool for making both strategic and tactical decisions.  You will be able to use the information in a wide variety of ways including the following:

• Product planning
• Merchandising tactics
• Brand awareness
• Mix analysis
• Brand/Store performance
• Marketplace/Competitive monitoring
• Performance measurement
• Product line reviews