TraQline PRO

What is TraQline PRO?

TraQline PRO is a monthly Internet survey of Home Improvement Professionals, Tradesmen, Businesses, and Commercial Buyers that measures their purchases of Home Improvement and related products.  Products covered include:  Appliances, Tools, Building Materials, Outdoor Power Equipment, Lawn and Garden Equipment, and Other Home Improvement products.

While TraQline U.S. provides insights into the do-it-yourself (DIY) consumer marketplace, TraQline PRO provides an even broader coverage the marketplace coverage by providing insights into the home improvement and related product purchases by the pros.

TraQline PRO provides outlet shares, brand shares, and share trends.  It also captures professional purchase information surrounding the sale.  Get insight into:

1. What was purchased (product, brand, features, etc.)
2. Where purchased (outlet name, outlet type, sales region, etc.)
3. Who purchased it (age, profession, size of company, years experience, etc.)
4. Why purchased (outlet loyalty, why buy brand/outlet, etc.)
5. When purchased (once a month, twice a month, etc.)

This purchase information provides subscribers with up-to-date knowledge about your consumers and competitors’ strengths and weaknesses.  It provides the data necessary to diagnose, plan, track, and measure both individual categories and the total company.

Data Collection

Each year, tens of thousands of tradesmen, contractors, property managers and other professionals record their most recent purchase behavior from the previous month.  Respondents are recruited from a broad cross-section of Internet panel providers, including dedicated construction panels and prescreened respondents.  Specifically, we identify respondents who buy or influence the purchase of home improvement and related products for their business.

The purchasers are collected monthly and reported quarterly.  TraQline PRO information is the most valuable kind of information you can have because it captures what your buyers and your competitors actually did and tells you why.  You know exactly how you stack up and how your competitors stack up with today’s professionals.  With TraQline’s trends, you can track your progress over time.

Information Delivery

Just weeks after the quarter close, customized reports are available from our powerful, yet easy to use secure website.  There is no limit on the number of users, the amount of access, or the location from which you access data.  Additionally, our interactive analysis tool is an incredibly easy way to get answers to even the most complex questions.

Statistical Reliability

Not all numbers are created equal.  TraQline PRO Quarterly Reports identify both how much something has changed and the statistical reliability of the change.  Not only is there no other product like TraQline PRO, but you can rest assured that the data is an incredibly useful tool for marketing and planning.

TraQline Uses

Because of the richness and timeliness of this information it is valued by many corporate functions.  The statistical reliability and repeatability of the objective information gives users a tool for making both strategic and tactical decisions.  You will be able to use the information in a wide variety of ways including the following:

• Product planning
• Merchandising tactics
• Brand awareness
• Mix analysis
• Brand performance
• Customer segmentation
• Store performance
• Marketplace/Competitive monitoring
• Performance measurement
• Product line reviews

You may want to add TraQline PRO to your current suite of market intelligence or you may find that TraQline PRO can simply replace your other information-gathering programs, providing more information and a better value.