TraQline Wireless

What is TraQline Wireless?

TraQline Wireless is an Internet survey of consumers that measures their purchases of wireless phones and wireless phone accessories.  In addition, it also captures information about the consumer’s wireless phone downloading behavior.

TraQline Wireless provides retailer shares, brand shares, carrier shares, and share trends.  It also captures consumer purchase information surrounding the sale and categorizes it into 4 areas:

• What was purchased (product, carrier, brand, features, etc.)
• Where purchased (retailer name, sales region, online, etc.)
• Who purchased (age, gender, marital status, race, etc.)
• How/Why purchased (brands considered, carriers considered, stores shopped, close rate, gift, etc.)

This purchase information provides you with up-to-date knowledge about your consumers and competitors’ strengths and weaknesses.  It provides the data necessary to diagnose, plan, track, and measure both individual business elements and the total company.

Data Collection

Our panel base consists of millions of consumers.  From this base, hundreds of thousands of survey respondents record their purchase information from the previous quarter.  Reporting is delivered quarterly (monthly flash shares are available) and allows subscribers to view detailed brand and retailer purchases, regional / DMA performance, prices paid, etc.

TraQline Wireless information is the most valuable kind of information you can have because it captures what your buyers and your competitors actually did – and tells you why.  You know exactly how you stack up and how your competitors stack up with today’s consumers.  With these trends, you can track your progress over time.

Information Delivery

Just weeks after the end of the month, these customized reports are available from our powerful yet easy-to-use, secure website.  There is no limit on the number of users, the amount of access, or the location from which you access data.  Additionally, our interactive analysis tool is an incredibly easy way to get answers to even the most complex questions.

Statistical Reliability

Not all numbers are created equal.  TraQline Quarterly Reports identify both how much something has changed and the statistical reliability of the change.  Numbers can’t be compared if they aren’t consistent.  The Stevenson Company builds on its decades of experience with tracking surveys to ensure that the survey remains consistent through time.  It is critical to:

• Monitor the sample each quarter
• Maintain a consistent methodology
• Maintain consistent ownership and management
• Validate the data

TraQline Uses

Because of the richness and timeliness of this information it is valued by many corporate functions.  The statistical reliability and repeatability of the objective information gives users a tool for making both strategic and tactical decisions.  You will be able to use the information in a wide variety of ways including the following:

• Product planning
• Merchandising tactics
• Brand awareness
• Mix analysis
• Brand performance
• Store performance
• Marketplace / competitive monitoring
• Performance measurement
• A tool to drive change