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Stevenson Company Leadership

“The team at The Stevenson Company is among the best I’ve ever worked with.  They’re responsive, innovative, and they really listened to my needs to ensure my goals and timelines were being met.”

Dr. Dave StevensonDave Stevenson, Ph.D

President & CEO

Before launching The Stevenson Company in 1995, President and CEO Dave Stevenson managed worldwide research for product development, distribution, advertising, and customer satisfaction. His roles, first as head of the marketing section of General Motors’ worldwide product planning group, and later as director of GE Appliances’ global economics and market research team, give him extensive experience in consumer as well as business to business marketing solutions. Mr. Stevenson holds a Ph.D. in statistics from Southern Methodist University.

Dr. Evan Barrington

Evan Barrington, Ph.D

Vice President, Economic Analysis and Forecasting

Dr. Barrington works with a diverse set of clients in various durable goods industries, including appliances, transportation, consumer durables, and housing. He has over thirty years of experience in forecasting and industry analysis. He was formerly the Manager of Regional Forecasting and Analysis for GE Appliances, where he was responsible for analyzing the appliance and housing industries. Earlier in his career, he was a managing economist at Data Resources, Inc., where his work focused on consumer spending and demographics. Dr. Barrington earned his Ph.D in Economics at MIT and his undergraduate degree at Brigham Young University. Dr. Barrington has served as a member of the Board of Directors of the Kentucky Economics Association, is a former Board Member of the National Association for Business Economics, and is a member of the National Business Economic Issues Council. He currently serves as Chairman of the Business Data Council of AHAM.

Steve Woeste

Steve Woeste

Vice President – TraQline

A founding principle of The Stevenson Company, Steve Woeste manages the TraQline suite of syndicated market tracking services. His early experience in Finance and Economics at General Electric prepared him well for a 30 year career encompassing all aspects of the Market Research Industry, specializing in analyzing, interpreting, designing, collecting, and distributing market information. These experiences lead to the development of TraQline which has become the leading Home Improvement and Consumer Durable purchase tracking service in North America.

“We build strong personal relationships so clients come to us again and again.  Equally as important, our process and critical thinking helps us design out-of-the-box research which delivers actionable results far more actionable than our clients are used to receiving.”


– Tom Coffield

Eric Voyer

Vice President – Sales & Marketing

Formerly a Research Analyst, Mr. Voyer spent his time designing, executing and analyzing primary and secondary research.  He used these skills to help key customers understand and maximize their use of TraQline by understanding market share dynamics, consumer preferences, and industry trends. In his current role, Mr. Voyer combines his passion for marketing, data, and his customers to improve TraQline and help demonstrate value to our customers.  He is a regular speaker at industry events and manages both the client management team that supports each customer and the team that helps introduce TraQline to new customers.

“TraQline has been around for 18 years because the best retailers and manufacturers in the world help us to ensure we are accurately tracking what they want to know.  TraQline fills in the gaps of the marketing puzzle and ensures clear, honest, and consistent communication with your most valuable partners.” – Eric Voyer

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Tom Coffield

Senior Director, Custom Research

Tom heads up the custom research group bringing over 25 years of research experience listening and responding to the voice of the customer. He is skilled in uncovering consumer based insights to guide business decisions and strategic planning using a broad array of quantitative and qualitative techniques. He has also had extensive client side experience at marketing driven companies, including KFC, Quaker Oats, Pepsi & American Express, where he led research initiatives related to marketing and brand strategy, advertising, long range planning, competitive analysis, new product introductions, and customer satisfaction. He has a B.S. in Economics and an MBA from The University of Michigan. He is married with two teenage daughters and a cat, who gets up with him at 5 every morning. Tom is headed to workout, the cat just wants to be fed.