Air Comfort & Quality Q4’17

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When it comes to the “Who, What, Where, When, How, and Why’s” of air comfort & quality purchases, TraQline’s got you covered. An internet survey of over 600,000 consumers per year, TraQline gives anyone in the consumer durables industry a better look at the marketplace, brand and retailer market share, purchase drivers, online sales, evolving feature trends and more.

TraQline collects this information by product category, including air comfort and quality products. We collect metrics including: online market share, dollar share, unit share, and draw/close for brands and manufacturers.

category analysis cta revision

Check out this infographic for an illustrated overview of the Q3 2017 Air Comfort & Quality market.

  • Walmart wins 21% of air comfort/quality consumer dollars
  • Frigidaire wins 8% of air comfort/quality consumer dollars
  • Average price paid for the industry is $43
  • Lowe’s draws 13% of air comfort/quality buyers
  • Home Depot closes 66% sales of air comfort/quality buyers
  • 75% of consumers buy air comfort/quality products in brick & mortar stores
  • Heat up that impulsivity- 26% air comfort/quality consumers pick retailers because they’re shopping for other products
  • Features matter: 33% choose air comfort/quality brands because it has desired features
  • Feeling the burn- 43% of air comfort/quality purchases are made in the South
  • 1 in 4 consumers choose air comfort/quality outlet because it has a good selection of products
  • General Electric wins ~6% of air comfort/quality consumer dollars
  • Target brings home 6% of air comfort/quality consumer dollars
  • 23% of consumers choose air comfort/quality products because they’d previously owned the brand
  • Average price paid at Target is $39