HOME IMPROVEMENT

TraQline Answers Questions for the Home Improvement Industry Every Day

  • What are the top selling Home Improvement brands?
  • Who are the Home Improvement market share leaders in the US? In Canada?
  • Where do consumers buy Home Improvement products?
  • Why do consumers buy certain Home Improvement products?

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Understand the current (and past) trends

For over 15 years, the industry has trusted TraQline to deliver insights into Home Improvement market share as well as feature trends, purchase motivators, demographics, and much more.

TraQline data allows you the opportunity to build a more accurate picture of today’s marketplace.

For example

  • Wood or Laminate flooring – which should get more display space?
  • What’s the impact of regional players in the windows & doors marketplace?
  • Need to know how many people shopped at Lowe’s before ultimately purchasing at Home Depot?

We Track Many Home Improvement categories such as:

  • Flooring
  • Lighting & Fans
  • Windows & Doors
  • Heating/AC
  • Garage Door Openers
  • Storage & Organization
  • Building Materials
  • Safety & Security
  • Ladders
  • Thermostat*
  • IP Security Camera*
  • Light Bulbs*

*indicates category in the US Monthly Survey

Don’t see the product you’re looking for? Contact us!

What makes a product appealing?

Each quarter, TraQline surveys go in-depth to find out what makes a particular product stand out:

  • Purchased for which room? (bedroom, living room, office, kitchen, etc.)
  • Materials used (tile, vinyl, wood, composite, carpeting, etc.)
  • Color (nickel, pewter, chrome, bronze, white, black, etc.)
  • Type of bulbs used (LEDs, CFL, Incandescent, etc.)
  • Energy Star Certified
  • For newly built home/remodeling project/product replacement
  • …and more!

Why are they buying?

Not only does TraQline tell you where consumers buy, but TraQline also has the answers to why consumers buy.

  • Good Brand Name
  • Competitive Price
  • Previous Experience with Retailer
  • Features desired
  • Quality product
  • Energy saving
  • Saw display while shopping
  • Previously owned the brand
  • …and more

What are the best-selling Home Improvement Brands?

TraQline gives you the ability to track performances for all the Home Improvement manufacturers.

  • Stanley
  • Craftsman
  • Mohawk
  • Werner
  • Hunter
  • Chamberlain
  • Andersen
  • …and more

What’s my competition doing?

Get a complete picture of the market – including regional stores & emerging brands to – keep an eye on the competition.

  • Home Depot
  • Sears
  • Lowe’s
  • Walmart
  • Ikea
  • Menards
  • Ace Hardware
  • …and more

TraQline has kept its finger on the Home Improvement Industry’s pulse for over 15 years.

Let us connect you with actionable and insightful data!

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