Cell Phones Infographic Q3 2018

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When it comes to the “Who, What, Where, When, How, and Why’s” of cell phone purchases, TraQline’s got you covered. An internet survey of over 600,000 consumers per year, TraQline gives anyone in the consumer durables industry a better look at the marketplace, brand and retailer market share, purchase drivers, online sales, evolving feature trends and more.

TraQline collects this information by product category, including cell phone products. We collect metrics including: online market share, dollar share, unit share, and draw/close for brands and manufacturers.


Check out this infographic for an illustrated overview of the Q3 2018 cell phone market:

  • Apple’s brand wins more than half of consumer dollars for cell phones
  • Verizon stores win almost 24% of consumer dollars for cell phones
  • Samsung brand cell phones win almost 31% of consumer dollars
  • The average price paid for cell phones is $338
  • Apple closes the sale with 76% of cell phone buyers
  • The average price paid for cell phones at Sprint stores is $329
  • Loyalty drives cell phone buyers- 43% buy a brand because they’ve previously owned it
  • Competitive pricing isn’t as strong a purchasing drive for cell phones as features available
  • Just over 1 in 4 consumers buy their cell phone online
  • Google branded cell phones win 3% of consumer dollars
  • Among US cell phone providers, T-Mobile wins almost 15% of consumer dollars
  • Together, Apple and Samsung win more than 80% of consumer cell phone dollars
  • T-Mobile closes 88% of its sales with cell phone customers
  • The industry average price paid for cell phones is $338