When it comes to the “Who, What, Where, When, How, and Why’s” of cell phone purchases, TraQline’s got you covered. An internet survey of over 600,000 consumers per year, TraQline gives anyone in the consumer durables industry a better look at the marketplace, brand and retailer market share, purchase drivers, online sales, evolving feature trends and more.
TraQline collects this information by product category, including cell phones. We collect metrics including: online market share, dollar share, unit share, and draw/close for brands and manufacturers.
Check out this infographic for an illustrated overview of the Q3 2019 cell phone market:
- Verizon stores won the largest amount of consumer dollars in Q3- check out how they compared to their competitors
- T-Mobile and Sprint may be merging- in Q3 the providers won a combined 22% of consumer dollars- see how that compares to AT&T
- iPhones won more than half of consumer dollars in Q3. Check out how brands like Google did in comparison
- The Apple store takes home 12% of cell phone buyers’ dollars. See how this stacks up against other retailers
- As a service provider, AT&T wins 26% of consumer dollars. Find out who their top competitors are
- When it comes to buying cell phones, consumers are more swayed by retailer pricing than brand pricing
- The average price paid for cell phones across the entire industry is $422- check out how much more consumers pay at Apple
- 44% of buyers choose a cell phone because they’ve previously owned the brand- check out what else drives their purchases
- T-Mobile closes sales with 86% of phone shoppers- check out what percent of shoppers they draw into their store
- AT&T draws in 14% of cell phone shoppers- check out how often they close those sales