A new ranking analysis study by USA Today’s Reviewed.com showed that LG’s 65EF9500 flat OLED 4K TV was honored as the “Best Television of the Year,” “Best Smart TV Platform” and “Best 4K Television” in 2015 for the second consecutive year. The prestigious ranking, based on lab-tested analysis and reviews by technical industry experts, recognized LG’s OLED TV as the best-in-class for its technology and user-friendly functionality.
“LG’s OLED TV is the best-in-class for its technology and user-friendly functionality.”
LG’s best TV of 2015
In Reviewed.com’s report, LG’s flat OLED 4K TV took home these top honors for a number of factors. Most notably because it is the first flat OLED 4K TV and the first complete HDR-enabled OLED TV, which facilitates broadcast streaming and ease of use for external devices. The analysts also voted LG’s OLED TV as the top ranking in picture quality, display and design that allows viewers to watch the screen at a variety of different angles.
This report bodes well for the 4K Ultra HD TV market as it is a continuing trend in product innovation to the mass consumer market.
The 4K UHD TV market is booming
Reviewed.com’s study comes out at a time when the Ultra HD TV market is booming. In fact, this report supports recent data from TraQline, The Stevenson Company’s market share survey of 500,000-plus consumers, which found that in the Ultra HD market, Samsung and Vizio had statistically significant increases in Unit and Dollar Share, while LG remained flat in Q3.
Further research in Digital Entertainment Group’s Third Quarter 2015 Home Entertainment Report revealed that sales increased by 494 percent in 2015 over Q3 of 2014. Overall, revenues for 4K TVs have reached $13 billion for the year-to-date, with more than 2 million products sold in the U.S. alone.
According to a report by CED Magazine, the jump in sales of the 4K TVs is most likely the result of more focused efforts by content providers like Netflix and DirecTV to the UHD models. Further, the Digital Entertainment Group report supported this factor in its findings that Subscription Video On-Demand providers like Netflix, Hulu and Amazon may have contributed to the uptick of 4K TV sales as subscriptions increased by 23 percent in Q3 over 2014.
All the data points to several factors leading to sales increases: increased 4K content, consumers expectations for better features and image quality, and declining cost. According to a report by Tech Radar, prices have dropped significantly as brands compete for marketshare, which is a promising development for 4K UHD TVs in 2016.