Outdoor Power Equipment Infographic Q2 2018

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When it comes to the “Who, What, Where, When, How, and Why’s” of outdoor power equipment purchases, TraQline’s got you covered. An internet survey of over 600,000 consumers per year, TraQline gives anyone in the consumer durables industry a better look at the marketplace, brand and retailer market share, purchase drivers, online sales, evolving feature trends and more.

TraQline collects this information by product category, including OPE products. We collect metrics including: online market share, dollar share, unit share, and draw/close for brands and manufacturers.

 

Check out this infographic for an illustrated overview of the Q2 2018 OPE market:

  • Home Depot brings home almost 28% of consumer OPE dollar share
  • Consumers love shopping local- almost 13% of OPE dollar share goes to independent dealers
  • Sears closes 74% of OPE sales
  • What’s in a name? More than you might think- 28% of shoppers pick OPE brands based on name
  • 3 in 4 OPE consumers makes their purchase in store- see how many choose to buy online with our infographic
  • Toro brand comes just behind Craftsman in OPE dollar share
  • OPE shoppers are spending an average of $247 at independent dealers
  • Home Depot draws more than 40% of OPE shoppers
  • The South loves its OPE- it overindexes with 44% of OPE buyers
  • OPE shoppers are a loyal bunch- 23% of consumers pick their retailer because of previous experience
  • The average price paid for OPE products is $180
  • Lowe’s wins almost 21% of OPE consumer dollars
  • The West underindexes on OPE sales
  • OPE products are man’s best friend- 60% of buyers are men shopping solo