A new ratings survey of 68 tire brands by Consumer Reports showed that Michelin ranked among the top all-season and winter/snow tires in 2015. This report supports recent data from TraQline, The Stevenson Company’s market share survey of 500,000+ consumers, which found that Michelin was among the big winners in 2015 along with BF Goodrich, Bridgestone and Firestone with significant unit share increases in the tire market.
“Michelin was among the big winners in 2015 along with BF Goodrich, Bridgestone and Firestone with significant unit share increases in the tire market.”
The ratings reflect a jump in tire products on the market in 2015
This Consumer Report survey comes right as market spending on replacement tires remained stable at rates similar to 2014. According to an Automotive Fleet Magazine interview with Chad Christensen, strategic consultant for GE Capital Fleet Services, that is good news for the tire market as replacement tire expenses in the consumer market have spiked significantly from 2012.
“Replacement tire costs increased 15 percent per vehicle in 2014, while the average cost of a passenger tire increased only 2 percent to $136,” Christensen explained. “This figure, though, is 12-percent higher than 2012. Less frequent vehicle cycling in 2014 drove the need for a second or third set of replacement tires.”
One of the primary drivers for this increase in replacement tire spending is the fact that modern manufacturing has kept vehicles in service for longer periods. This has made consumer spending within the tire market consistent despite the collapse of oil prices.
The increase in consumer spending on tires was reflected in the Consumer Reports survey, as the magazine had a record number of reported ratings with 47 all-season tires and 21 winter/snow tires.
New car tire ratings push Michelin to the forefront
Among the highest-rated tires in the all-season sector were the Michelin Defender for its all-weather grip, handling and long treadwear, with a 90,000-mile warranty. Consumer Reports reported that the other winners for 2015 were the Pirelli P4 Four Seasons Plus with 90,000-mile warranty and the highest mileage of any all-season tire tested, as well as the Continental TrueContact and the General Altimax RT43, which were also recognized for their all-weather grip and treadwear lifespans.
Michelin was among the big winners in 2015 along with BF Goodrich, Bridgestone and Firestone with significant unit share increases in the tire market.
Michelin was also a big winner in the winter/snow tire category with the Michelin X-Ice XI3. The tire graded out on top for its perfect scores in winter traction. Nokian and Bridgestone also followed suit with high ratings with their Hakkapeliitta R2 and Blizzak WS80 tire models, respectively.
These ratings cap a banner year for Michelin and Bridgestone. According to TraQline, Michelin’s unit share increased to 11.8 percent, while Bridgestone’s unit share jumped to 7.3 percent for the four quarters ending in September.