Q2 2017 Infographic: Windows & Doors

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When it comes to the “Who, What, Where, When, How, and Why’s” of consumer purchases, TraQline’s got you covered. An internet survey of over 600,000 consumers per year, TraQline gives anyone in the consumer durables industry a better look at the marketplace, brand and retailer market share, purchase drivers, online sales, evolving feature trends and more.

TraQline collects this information by product category, including windows and doors. We collect metrics including: online market share, dollar share, unit share, and draw/close for brands and manufacturers.

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Check out this infographic for an illustrated overview of the Q2 2017 Window and Door market.

Windows and Doors Key Takeaways:

  • Lowe’s wins 10% windows and doors buyer dollars
  • Andersen windows and doors wins 17% consumer dollars- see how the competition stacks up
  • Average price paid for windows and doors is $1224, find out average price for Home Depot here
  • Average price paid for windows and doors at Lowes is $530- how does this compare to the industry average?
  • Shut the front door! The Midwest overindexes on windows and doors purchases
  • First impressions matter! 1/3 windows and doors buyers choose brand based on appearance
  • Lowe’s draws in 42% windows and doors buyers- how often do they close?
  • 7% of windows and doors buyers make their purchase online
  • 5% of consumer dollars goes to Milgard windows and doors brand
  • Men & women purchase windows and doors together 36% of the time
  • Home Depot closes on 60% of windows and doors purchases
  • At 35%, the South underindexes on windows and doors sales- how do other regions compare?
  • Lowe’s closes 56% windows and doors sales, what percent of consumers do they draw in?
  • 64% of windows and doors sales are made at retail stores
  • Home Depot wins 10.6% of consumer dollars, how does that compare to Lowe’s?