Small Appliance Infographic Q3’17

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When it comes to the “Who, What, Where, When, How, and Why’s” of small appliance purchases, TraQline’s got you covered. An internet survey of over 600,000 consumers per year, TraQline gives anyone in the consumer durables industry a better look at the marketplace, brand and retailer market share, purchase drivers, online sales, evolving feature trends and more.

TraQline collects this information by product category, including small appliances. We collect metrics including: online market share, dollar share, unit share, and draw/close for brands and manufacturers.

category analysis cta revision

Check out this infographic for an illustrated overview of the Q3 2017 Small Appliance market.

  • When it comes to small appliances, Walmart is #1, getting ~22% of consumer dollars.
  • Dyson small appliances are #1 brand for consumers dollars with ~15%.
  • Yay coffee! Keurig wins 4% small appliance consumer dollars.
  • For small appliances, the average price paid Target is $79.
  • For small appliances, the industry average price paid is $89
  • Amazon draws in 18% of small appliance consumers.
  • Target wins 8.5% small appliance consumer dollars.
  • 24% consumers purchase small appliances because they’re already at retailer.
  • 36% of consumers choose small appliance brands for desired features.
  • The South overindexes with 40% small appliance shoppers.
  • The Northeast underindexes with 16% small appliance shoppers.
  • 25% small appliance purchases are made online.
  • Bed Bath and Beyond draws 5% consumers.
  • 51% of small appliance shoppers are women shopping solo.
  • Average price paid at Sears for small appliances is $132.