By Corinne Clements

Hey everyone, and welcome to this week’s installment of TraQing News! We’ve rounded up some content for you as you wind down your work week. From the importance of building community to rising trends for retailers, here are some of our favorite articles from this week:

The Best Brands Are The Ones That Build “Belonging” | Sebastian Buck: As retail and commerce continue to change, there’s one quality that every brand can continue to build: community. Consumers are choosing to give their money to brands that enable them to feel like they belong to a community of like-minded people. From offering unique workshops to fostering a social club, there are a variety of ways that brands can help their consumers belong.

Organic Mattress Labels You Can Trust | Haniya Rae: Consumers are choosing to shop for healthier, more eco-friendly options- from snack food to furniture. That includes a growing niche for organic mattresses. Stay on top of the different certifications available for organic mattresses so you can break down the difference for discerning shoppers.

First Data Discerns Top 5 Retail Trends Of 2018 | Twice Staff: 2017 was a rough year for many retailers. As 2018 cruises along, there are emerging trends that retailers can incorporate into their plans to stay more competitive. Being more agile and connected will help keep stores connected with their customers’ expectations of what it means to go shopping.

If articles like these have whetted your appetite for more consumer durables industry news, follow @TraQline on Twitter and The Stevenson Company on LinkedIn! See an article you think we should feature in our weekly roundup? Let us know by tweeting us and tag it with #TraQingNews.

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