By Corinne Clements

Hey everyone, and welcome to this week’s installment of TraQing News! We’ve rounded up some content for you as you wind down your work week. From whether or not generations should be “a thing” to forecast remodeling growth, here are some of our favorite articles from this week:

Can We Please Stop Talking About Generations as if They Are a Thing? | David Costanza: Marketers have wholeheartedly embraced the concept of generations when crafting buyer personas to direct their messaging to. However, these broad generalizations about generations can be misleading, especially because there simply hasn’t been research in-depth enough to draw definitive conclusions about each group.

Target expands its ‘Drive Up’ service to 270 stores across Florida, Texas and the Southeast | Sarah Perez: As brick and mortar stores do more and more to differentiate themselves, Target is continuing its latest project. Expanding beyond its initial test market, more consumers will now be able to order online and have a curbside pickup from their local Target on the same day.

Remodeling forecast for steady growth through 2019 | HBSDealer Staff: Homeowners have a healthy appetite for remodeling projects. Current estimates indicate that the trend towards remodeling will continue to grow into next year. Suffice to say, having the materials that homeowners will need to complete their projects will be important for retailers in the coming months and years.

If articles like these have whetted your appetite for more consumer durables industry news, follow @TraQline on Twitter and The Stevenson Company on LinkedIn! See an article you think we should feature in our weekly roundup? Let us know by tweeting us and tag it with #TraQingNews.

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