Hey everyone, and welcome to this week’s installment of TraQing News. This past week was pretty exciting! Amazon had its second annual Prime Day. People everywhere (including some of us at the office) got swept up in the Pokemon Go phenomenon. Without further ado, here are some of our favorite articles from across the web over last week:

Walmart’s response to Amazon Prime Day? Free shipping and discounted Electronics | Ashlee Clark Thompson: Another Amazon Prime Day has come and gone. While some will debate just how successful Prime Day actually was, consumers were the real winners. To compete with Amazon’s one-day deals, E-tailers across the country stepped up their game.

How to conserve battery while playing Pokemon Go | Michael Desjardin: In case you missed it, a smartphone Augmented Reality game called Pokemon Go has taken over. On the down-side, it’s a real drain on cell phone battery life. Fortunately there are a lot of great cellphone battery packs available for intrepid Pokemon trainers.

Majaps Make All the Difference In Hard-Fought Market | Alan Wolf: In the last months, TWICE magazine has put out its lists of Top 50 CE Retailers and Top 50 MajAp retailers. Working with The Stevenson Company’s own Bob Tancula, TWICE points out that one of the biggest keys to success is for retailers to sell both Consumer Electronics and Major Appliances together.

White-Glove delivery Start-Up Apogee Providing Premium Installation and Set-Up | TWICE Staff: There’s a new start-up out there, ready to change how you think about installation services. Apogee, based in San Francisco, offers to not only install new furniture and products, but to help with any extra set-up. This is especially handy for people who are dipping their toes into the Internet of Things.

The best fitness trackers for every type of person and activity level | Andree Gorman: As the TraQline team has pointed out before, smartwatches and fitness trackers are more than just a fad. But picking a tracker can be overwhelming for newcomers. Guides like this help consumers find their perfect fit.

How to Get the Best Appliance Buys | Daniel DiClerico: Hunting for a bargain and finding quality items has always been a core part of shopping for appliances. But every bit important is the actual shopping experience itself.

If articles like these have whetted your appetite for more consumer durables industry news, follow@TraQline on twitter and The Stevenson Company on LinkedIn! See an article you think we should feature in our weekly round up? Let us know by tweeting us and tag it with #TraQingNews.

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We’ll see you next week!