Hey everyone, and welcome to this week’s installment of TraQing News! We hope you enjoyed your long holiday weekend! Here are some of our favorite articles from last week to get you back into the swing of working:
Modernize your kitchen with these sleek, upscale appliances | Keith Barry: Consumers who are planning a kitchen remodel for 2017 may want to look to Europe for inspiration. Reviewed.com is predicting a move a way from clunkier, industrial style kitchens and towards a more streamlined aesthetic. They’ve selected some of their favorite kitchen appliances that fit the aesthetic and perform well.
How to protect yourself while online shopping for the holidays | Brett Williams: It’s Cyber Monday, so tons of consumers will be shopping from their computers today. As e-commerce is on the rise, Mashable has provided tips and tricks to keep consumers safe online. They’ve even provided tips for when shopping from mobile devices!
Department of Energy announces new ceiling fan energy efficiency standards | HBSDealer Staff: Ceiling fans are going to be set to high standards! Well, high energy efficiency standards, anyway. Starting in late 2019, the Department of Energy wants new standards in place that could save consumers across the nation a cumulative $12 billion. That sounds pretty cool to me!
Are Surveys Doomed? Most Polls Were Actually Wrong. So What? | Eric Voyer: No matter your political persuasion, the recent US presidential election was certainly shocking because the polls were so wrong. For consumer researchers, the difference between the projections and the reality raise questions about the efficacy of consumer surveys. Luckily, there are some key differences between what the political pollsters ask and what consumer durables surveys like TraQline ask. The Stevenson Company’s Eric Voyer lays out the key differences here.
If articles like these have whetted your appetite for more consumer durables industry news, follow @TraQline on twitter and The Stevenson Company on LinkedIn! See an article you think we should feature in our weekly round up? Let us know by tweeting us and tag it with #TraQingNews.
Need to catch up with past #TraQing News posts? You can find all of our posts here.
We’ll see you next week!