Hey everyone, and welcome to this week’s installment of TraQing News! From connected products to redesigning retailer trends, here are some of our favorite articles from last week to get you back into the swing of working:
Smart homes, smart housewares? | HBSDealer Staff: As TraQline data has shown, smart home technology is still very much in its infancy. Consumers are put off by the “high tech” aspect, and not certain how these products will help them. HBSDealer examines how to present these new technologies, like building a narrative about how “smart” gadgets might solve problems that everyday consumers face.
Foursquare’s New Dashboard Aims To Be A Google Analytics For The Physical World | John Paul Titlow: Why should e-commerce get all the fun? As Big Data revolutionizes how both consumers and businesses make decisions, brick and mortar locations are getting a new tool. Foursquare (which began as a location-based social app) has started applying its data to physical locations. Businesses can get a dashboard that shows how consumers are interacting with their physical locations, not just their websites.
Apple hopes cheap, not powerful, will turn around iPad sales | Nathan Ingraham: There’s no denying that owning Apple products conveys a bit of a status symbol. But in order to get iPad tablets to appeal to a broader range of consumers, Apple has actually dropped the price of the product. Now, the newest iPad is not quite as sleek as some of Apple’s other products, but its new price point makes it very competitive for a first time tablet purchaser. We’ll have to wait and see how consumers respond to the new pricing though.
How Target Is Redesigning To Take On Amazon | Mark Wilson: How do you appeal to shoppers who value both experience and expediency? If you’re Target, you redesign your store into two complementary halves. The redesigned store will have a section to appeal to shoppers who want a leisurely, curated experience, and a second more “grab and go” type affair. If all goes well, Target believes that this will give them the edge they need to go toe-to-toe with Amazon as well as other competitors.
If articles like these have whetted your appetite for more consumer durables industry news, follow @TraQline on twitter and The Stevenson Company on LinkedIn! See an article you think we should feature in our weekly round up? Let us know by tweeting us and tag it with #TraQingNews.
We’ll see you next week!