Hey everyone, and welcome to this week’s installment of TraQing News! From “smart glass” to figuring out what makes a smartwatch, here are some of our favorite articles from last week to get you back into the swing of working:
Growing panes: The rise of smart glass and how it could kill off your curtains | Paul Sawers: In homes of the future, will people still buy curtains? It’s possible that they won’t! There are a few companies that have developed glass that use connectivity to determine how tinted the windows are. Imagine never needing blackout curtains again, because you can easily make your window opaque to avoid the sunrise (a girl can dream, right?).
People really love their Apple AirPods, no mater how goofy they look wearing them | Brett Williams: Truly wireless earbuds are a thing now, and Apple’s electric-toothbrush looking offering is leading the charge. Even more importantly? Consumers really like them. One study even showed that Apple’s AirPods have a 98% customer satisfaction rating. Evidently, it’s easy to get over something that looks silly if it does its job well.
Now seems like a good time to ask what a smartwatch is | Lauren Goode: We all get the “idea” of a smartwatch, more or less. But narrowing down which wearables fall into the category (or its equally nebulous sibling, the “fitness tracker”) is surprisingly difficult. Even TraQline’s consumer data shows what a challenge it is. Until a defining smartwatch reaches mass market, we’ll continue to debate and refine the definition.
Data Watch: Renovation Spending Up for Younger, First-Time Buyers | Erin Carlyle: Customization and home automation are some of the drivers that Houzz has noted in home renovation trends over the past year. Keeping an eye on these trends, along with others such as average spending, can certainly help retailers attract homeowners as they decide how to renovate their homes.
If articles like these have whetted your appetite for more consumer durables industry news, follow @TraQline on twitter and The Stevenson Company on LinkedIn! See an article you think we should feature in our weekly round up? Let us know by tweeting us and tag it with #TraQingNews.
We’ll see you next week!