Hey everyone, and welcome to this week’s installment of TraQing News! We know you’re ready for the weekend, so we’ve rounded up some content for you as you wind down your day. From personalized shopping trends to products catching bathroom remodelers’ eyes, here are some of our favorite articles from this week:
In Search of the Next Genius Bar | Henry Grabar: Brick and mortar retail is becoming more about personalization and customer experience. This shift from stores being a place where you buy things and into a place where you have an experience may seem strange, but it’s not entirely new. Slate brings up Apple’s Genius Bar, which made solving a customer’s problems an integral part of the store experience. Extra, in-person touches like the Genius Bar will help retailers differentiate themselves and give consumers a reason to choose brick and mortar over e-commerce.
People are spending more time in top shopping apps like Amazon’s | Rani Molla: Speaking of e-commerce, mobile shopping is becoming more popular. Recent studies have shown that consumers are spending a lot of time in shopping apps. Like, more than 2 billion minutes in shopping apps all together. While this pales in comparison to the rest of time spent in apps (which is around 14 billion minutes), it definitely shows how frictionless shopping on mobile is becoming.
Data Watch: The Most Popular Bath Splurges This Year | Erin Carlyle: Ready for an inside look at what’s catching consumers’ eyes as they remodel their bathrooms this year? Houzz collected data from its readers, who revealed, among other things, that they’re dropping extra money for showers and cabinets, and saving money on features like toilets and light fixtures.
If articles like these have whetted your appetite for more consumer durables industry news, follow @TraQline on Twitter and The Stevenson Company on LinkedIn! See an article you think we should feature in our weekly roundup? Let us know by tweeting us and tag it with #TraQingNews.