Hey everyone, and welcome to this week’s installment of TraQing News! We know you’re ready for the weekend, so we’ve rounded up some content for you as you wind down your day. From Nintendo Switch’s upswing to the end of Doppler Labs, here are some of our favorite articles from this week:
Nintendo raises Switch Forecast to nearly 17 million units by April | Sam Byford: The holiday season is looking bright for Nintendo! Their Switch console (and exclusive games for the Switch, such as Mario Odyssey) have proved popular with consumers. The company is currently estimating that they can sell 16.7 million Switches in total by this spring. That would put the Switch well ahead of the total sales of its predecessor, the Wii U, which was discontinued after five years of sales.
Target stores can order your items online if they’re out of stock | Jon Fingas: You know that feeling. The defeat following a mad rush to the store to get that item they’ve only got a few of, only to find someone’s already purchased the last one. Target is upping the technology available to its employees to make your trip still worthwhile. Customers will be able to place orders for out-of-stock items with Target employees instead of having to place an order on their mobile phone, or on their desktop or laptop once they’ve returned home.
Inside the Downfall of Doppler Labs | David Pierce: When the race towards a new technology begins, there are always a few casualties. Doppler labs, which helped to pioneer the “Hearables” market now dominated by products like Apple’s Airpods, is one of those casualties. Despite having to close their doors, they’ve done a lot to be proud of. The legacy they leave behind includes working for legislation that makes hearing-aids more accessible, and sparking the idea that in the future, we’ll have computers in our ears.
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