By Corinne Clements

Hey everyone, and welcome to this week’s installment of TraQing News! We know you’re ready for the weekend, so we’ve rounded up some content for you as you wind down your day. From PCs with the insides of a smartphone to Pantone’s 2018 Color of the Year, here are some of our favorite articles from this week:

close up on a computer chip- consumer electronics market shareQualcomm Is Building Awesome Windows PCs Out of Smartphone Parts | David Pierce: Smartphones are basically computers we keep in our pockets these days. Now Qualcomm is teaming up with Microsoft to do the opposite- power PCs with parts usually used in smartphones. We’ll start seeing these new PCs on the market early in 2018.

Pantone’s Color Of The Year Is Here, And It’s As Nebulous As 2018 Looks | Dianna Budds: It’s here, guys! Pantone has declared that the color of the year for 2018 is Ultra Violet. People are already coming up with ways to help consumers incorporate the color into their decor (like this list from Curbed).

Eye on Retail: Walmart alters name | Marianne Wilson: This year, we’ve seen how retailers are making moves to become more omni-channel, leveraging both online and physical sales to their advantage. Walmart is updating its name to reflect this new reality of retailing, and is dropping the word “Store” from its name. Starting in February, Walmart will officially be called “Walmart Inc.”

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