By Corinne Clements

Hey everyone, and welcome to this week’s installment of TraQing News! We’ve rounded up some content for you as you wind down your work week. From home improvement personas to the ubiquity of connected speakers, here are some of our favorite articles from this week:

golden doorknobs- home improvement market share

The five home improvement personalities | HBSDealer Staff: While buyer personas aren’t the newest tool for marketers, this breakdown of the kinds of personalities you find in home improvement projects is insightful. Whether you’re marketing to “The Project Planner” or “The Visionary”, or someone in between, these buyer personas highlight how to appeal to home improvement buyers across the board.

Ship It (Fast) And They Will Spend | Alan Wolf: We live in an age of instant gratification. For retailers, especially e-tailers, it’s a mistake to not tap into that fact. Consumers are proving to be more loyal to shipping times than they are to individual brands or retailers. If you don’t want to leave money on the table, quick shipping times are essential. In fact, another article we saw this week reports that half of all deliveries will be within two hours in the next 10 years.

Even Ikea Has a Connected Speaker Now | Christina Bonnington: There was a time where having stand-alone speakers was the domain of audiophiles and cinephiles. Everyone else made do with the standard speakers on their televisions or stereos. But speakers, especially connected speakers, are having a moment. Even Ikea is introducing Blu-tooth speakers designed to fit in with the furniture they sell.

If articles like these have whetted your appetite for more consumer durables industry news, follow @TraQline on Twitter and The Stevenson Company on LinkedIn! See an article you think we should feature in our weekly roundup? Let us know by tweeting us and tag it with #TraQingNews.

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