By Corinne Clements

Hey everyone, and welcome to this week’s installment of TraQing News! We’ve rounded up some content for you as you wind down your work week. From hardware retailers’ learning opportunities to augmented reality’s threat to brick-and-mortar, here are some of our favorite articles from this week:

As the show goes, so goes business | HBSDealer Staff: This year’s National Hardware Show in Las Vegas, NV has just wound down. Check out how the show goes beyond exhibiting the latest and greatest hardware, and gives retailers the tools (ha! pardon the pun) they need to compete successfully in the marketplace.

Amazon opens showrooms in model homes to demo, sell smart home products | Ingrid Lunden: In order to evangelize its smart home products to the masses, Amazon is teaming up with a home builder to showroom its smart home solutions. This gives Amazon a way to show off the Echo, along with the various other products that have integrated with Echo’s controls. Instead of a hypothetical, consumers can see how smart home integration can affect their homes right away.

Brick-And-Mortar’s Next Big Challenge | Alan Wolf: Do you remember when retailers feared “showrooming”, believing that consumers would pop into stores to check out a product and then purchase it elsewhere online? Fortunately for brick and mortar, it wasn’t the problem they feared it would be. However, advancements in augmented and virtual reality have added a new wrinkle- who needs to visit a showroom when you can view a product in your own home through a smartphone’s AR?

If articles like these have whetted your appetite for more consumer durables industry news, follow @TraQline on Twitter and The Stevenson Company on LinkedIn! See an article you think we should feature in our weekly roundup? Let us know by tweeting us and tag it with #TraQingNews.

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