By Corinne Clements

Hey everyone, and welcome to this week’s installment of TraQing News! We’ve rounded up some content for you as you wind down your work week. From rethinking appliance aesthetics to marketing to phone-obsessed seniors, here are some of our favorite articles from this week:

Five qualities vintage appliances had that we need today | Brian Bennett: Modern appliances are sleek, efficient, and frequently come with extra technology to make life a little more streamlined. However, there’s something to be said for the panache and styles of bygone eras. Specifically, the (now retro-) futurism of American designs from the 1950s and 60s. Check out some of the design elements that could be brought back to future appliances.

Sears To Consider Kenmore Buyout Bid | Alan Wolf: Just as Lowe’s is beginning to stock Sears’ Craftsman branded tools, Sears is also starting to consider CEO Eddie Lampert’s bid to buy the Kenmore brand (among other assets). They’ve formed a committee to assess whether or not to go through with the deal, as the Kenmore brand has been up for sale for a few years now.

Sprint Launches its own unlimited plan for seniors | Mariella Moon: While the enduring stereotype for smart-phone addiction is that of the Millennial, it turns out that our more senior cohorts are just as likely to be glued to their phones, if not more so. With that in mind, Sprint, as well as other wireless carriers, are beginning to offer data plans specifically for the 55 and over crowd.

If articles like these have whetted your appetite for more consumer durables industry news, follow @TraQline on Twitter and The Stevenson Company on LinkedIn! See an article you think we should feature in our weekly roundup? Let us know by tweeting us and tag it with #TraQingNews.

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