Hey everyone, and welcome to this week’s installment of TraQing News! We’ve rounded up some content for you as you wind down your work week. From the early days of voice shopping to the potential sale of Sears’ Kenmore brand, here are some of our favorite articles from this week:
When Will People Start Shopping With Alexa? | Christina Bonnington: Voice-assisted shopping has been touted as the hot new channel that retailers should prep for, but a recent study shows that it hasn’t quite taken off like some would have hoped. Despite this, retailers who optimize for voice shopping could still end up bringing home a hefty amount of consumer dollars.
Verizon and AT&T Have Vastly Different Ideas About Phone Cases | Ashley Carman: For most consumers, smartphones are an expensive, and fragile, purchase. In order to protect their phones, and display their personalities, cell phone cases are a frequent add-on. In order to cater to consumers’ needs & desires for this typical add-on purchase, both AT&T and Verizon have worked up custom solutions for their shoppers.
Sears CEO pursues Kenmore Brand | Deena M. Amato-McCoy: Eddie Lampert is making further overtures to Sears about buying the Kenmore Brand. The brand has been on sale for awhile now, and Lampert (through his hedge fund, ESL Investments) is offering $400 million to purchase it. He’s also offering to buy several other parts of the company as well, including its Home Services Division.
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