By Corinne Clements

Hey everyone, and welcome to this week’s installment of TraQing News! We’ve rounded up some content for you as you wind down your work week. From Black Friday predictions to Brands creating social buzz, here are some of our favorite articles from this week:

4K TV For $125 & Other Black Friday 2018 Predictions | Alan Wolf: We’re only weeks away from the holiday buying season, and the predictions are already rolling in on the kinds of sales that retailers will be offering. Additionally, retailers like Walmart, Amazon, and Target are expected to come out on top for online spending.

PlayStation Named No. 1 Engaging Brand Thanks To Fortnite | TWICE Staff: Social engagement is a key metric for any brand these days, and the top CE brands have reaped the benefit. One factor that helped generate buzz for several top brands (including PlayStation, which took the number one spot) was the popular cross-platform video game, Fortnite.

Amazon wants Alexa to be the operating system for your life | Nick Statt: The operating system wars for smartphones ended ages ago, and Android and iOS won. Now the fight to run smart homes is heating up, and Amazon is gunning to come out on top. Their recent forays into Alexa-controlled devices like microwaves and subwoofers are helping them expand Alexa’s footprint in the home.

If articles like these have whetted your appetite for more consumer durables industry news, follow @TraQline on Twitter and The Stevenson Company on LinkedIn! See an article you think we should feature in our weekly roundup? Let us know by tweeting us and tag it with #TraQingNews.

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