Hey everyone, and welcome to this week’s installment of TraQing News! We’ve rounded up some content for you as you wind down your work week. From soft consumer electronics to m-commerce’s increasing popularity, here are some of our favorite articles from this week:
Gadgets Don’t Look Like Gadgets Anymore | Christina Bonnington: As consumer electronics are becoming a more central part of homes, their looks are getting changed up. Instead of hard plastics, glass, or metal, soft fabrics are covering gadgets so that they can fit in as part of the decor.
Hankook’s New Tire Uses Tree Resin to Keep Electric Cars Rolling | Eric Adams: As electric vehicles become more common, tire makers are working to find innovative ways to improve their products for EV’s unique needs. With quieter engines, brands like Hankook are working on new ways to dampen the sounds that tires make on the road so that passengers’ rides aren’t noisy.
Mobile Commerce: One Size Doesn’t Fit All | Alan Wolf: While consumers are becoming increasingly comfortable with buying products from the comfort of their phones (as opposed to in person or on a PC), it appears that some products are more popular for mobile purchase than others. And even when they’re not making final purchases, consumers are definitely willing to shop around via their phones.
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