Hey everyone, and welcome to this week’s installment of TraQing News! We’ve rounded up some content for you as you wind down your work week. From Amazon’s push for voice shopping to the ongoing shift to online-first shopping, here are some of our favorite articles from this week:
Amazon wants brands to advertise Alexa voice shopping – essentially for free |Rani Molla: Voice-shopping may still be in its infancy, but Amazon is eager for it to become the norm. In fact, it’s been reported that Amazon is trying to get brands who sell on its platform to advertise buying through Echo speakers, which would more or less give the platform free advertising.
Online Ruled The Tech Retail Roost On Black Friday | Alan Wolf: This year may have been the tipping point for online shopping to eclipse brick and mortar for Black Friday weekend, especially for consumer tech shoppers. Additionally, more than half of this year’s online shopping came from mobile phones, as consumers are increasingly comfortable making purchases from their phones.
Sears secures court approval for additional $350 million loan | Mike Spector & Jim Christie: Thanks to this $350 million loan, as well as an initial $300 million when Sears first filed for bankruptcy protection, the retailer will be able to remain open throughout the holiday season. Additionally, Sears is still hoping to find a buyer in order to stave off having to close for good.
If articles like these have whetted your appetite for more consumer durables industry news, follow @TraQline on Twitter and The Stevenson Company on LinkedIn! See an article you think we should feature in our weekly roundup? Let us know by tweeting us and tag it with #TraQingNews.