Applications

TraQline answers questions for anyone in the Consumer Durables Industry every day!

 

Market Share & so much more

For 15 years, many players within the consumer durables industry have trusted TraQline to deliver market share metrics as well as insights into product categories, purchase behavior, pricing, and more.

TraQline offers a more accurate look at today’s marketplace, a crucial factor in making better business decisions.

For Example

  • How do you stack up in the industry compared to your competition?
  • Are you targeting the correct demographic for optimal sales?
  • Should you increase your online presence to accommodate a rising amount of online shoppers?
  • Are you stocking your shelves with the best product and pricing mix possible?
  • Did your recent marketing and advertising campaign on the West Coast pay off?

Get the answers.

How YOU can use TraQline…

 

There are many uses for TraQline among all the different players in the Consumer Durables Industry.

Better data = better decisions.

Here’s how you can make TraQline work for you…

Retailers

 

Retailers of all sizes – big box, online only, small regional player – can benefit from TraQline data.

 

  • Market Share
  • Brand Mix
  • Competitive Info
  • Purchase Drivers
  • Draw/Close/Walk Rate
  • Pricing Trends/Price Points
  • Loyalty
  • What to Put on Shelves
  • Online Shopping
  • Ship to Store Metrics
  • New Partnership Opportunities
  • Vendor Management

Manufacturers

 

Big, small, long-established or just starting out: here are just a few examples of how Manufacturers use TraQline.

 

  • Product Mix
  • Why Bought
  • Consideration Behavior
  • Loyalty
  • Online Buying
  • Target Demographics
  • Line Reviews
  • Local/Regional/National Players
  • Feature Trends
  • Emerging Brands & Products
  • Test Markets

Financial & Wall Street

 

Understanding what is going on in the total market such as product trends, market shifts, and emerging brands and retailers can only help build a solid investment strategy.

 

  • Market Share
  • Brand & Retailer Data
  • Shifts in Marketplace
  • Dollar Share
  • Emerging Brands & Products
  • Online shopping & buying
  • Under-performing markets

Trade Associations

 

We partner with many Trade Associations, providing them with reliable, insightful, and comprehensive data to share with their members.

 

  • Product Mix
  • Why Bought
  • Consideration Behavior
  • Loyalty
  • Online Shopping & Buying
  • Target Demographics
  • Local/Regional/National Players
  • Feature Trends
  • Emerging Brands & Products
  • Ship to store metrics
  • Pricing trends/price point
  • What to put on shelves

Parts Suppliers

 

Parts Suppliers use TraQline data to develop better partnerships with manufacturers by delivering marketplace insights and trends, not just their parts and components.

 

  • Market Share
  • Product Mix
  • New Partnership Opportunities
  • Why Bought
  • Consideration Behavior
  • Pricing Trends/Price Points
  • Feature Trends
  • Assortment Planning
  • Feature Optimization
  • Competitive Threat Assessment
  • Target Customer Identification
  • New Product Development

Distributors

 

Understanding what products are selling and where – specific retailers as well as geographic location – can give you insight into growing your business with new partnerships or ship-to-store opportunities.

  • Assortment Planning
  • Program Tracking
  • Competitive Threat Assessments
  • Target Customer Identification
  • Consideration and Close
  • Price Optimization
  • Channel Distribution Strategy
  • Competitor Brand/Retailer mix
  • Online Strategy Development
  • Store Location Optimization

TraQline provides actionable data and insights to players across the Consumer Durables Industry quarter after quarter, year after year.
Put our data to work for you!

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