Windows & Doors Infographic Q2 2018

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When it comes to the “Who, What, Where, When, How, and Why’s” of window & door purchases, TraQline’s got you covered. An internet survey of over 600,000 consumers per year, TraQline gives anyone in the consumer durables industry a better look at the marketplace, brand and retailer market share, purchase drivers, online sales, evolving feature trends and more.

TraQline collects this information by product category, including home improvement products. We collect metrics including: online market share, dollar share, unit share, and draw/close for brands and manufacturers.


Check out this infographic for an illustrated overview of the Q2 2018 windows & doors market:

  • Andersen gets about 17% of windows & doors consumer dollars
  • 20% of consumer dollars for windows & doors goes directly to contractors
  • Pella wins just over 9% of windows & doors consumer dollars
  • The average price paid for windows & doors at Home Depot is $562
  • Only 35% of consumer dollars go to the top 5 windows & doors brands
  • Lowe’s draws in 41% of windows & doors shoppers
  • The industry average price paid for windows & doors is $1399
  • Competitive pricing matters to almost half of all windows & doors buyers in the US
  • Consumers make 7% of window & door purchases online
  • Home Depot closes windows & doors sales 59% of the time
  • Approximately 1/3 of windows & doors buyers prioritizes a brand’s appearance
  • The South underindexes slightly on windows & doors sales
  • Men and women make windows & doors purchase decisions together 36% of the time
  • Almost 30% of consumers pick windows & doors retailers based them having a good selection
  • The average price paid for windows & doors at Lowe’s is $524